GT's Living Foods

Business Analyst

• Convert business questions into testable hypotheses and research plans; define success criteria and expected decisions/actions.
• Prioritize work to focus on the highest-impact learning questions; maintain an active pipeline of research and insight deliverables.
• Design and execute consumer research (concept/message tests, need-state exploration, claims/benefits learning, pricing/pack sensitivity as appropriate).
• Manage research vendors and data sources (panels, survey platforms, qual partners, trend services); ensure methodological rigor and clear documentation.
• Develop reusable insight assets: need-state frameworks, segment inputs, “consumer truths” library, and retailer-ready consumer story modules.
• Partner with Category/Retail Insights to package consumer learnings into retailer-ready narratives that support resets, JBPs/QBRs, and growth plays.
• Deliver clear, recommendation-forward insights for innovation and brand decisions; communicate the “so what” and “now what,” including risks and confidence levels.
• Maintain a trend and competitive “signal” radar (emerging ingredients, occasions, functional benefits, lifestyle shifts) and translate signals into GTLF implications.
• Support closed-loop learning by tracking how research was used (go/kill/pivot decisions) and capturing outcomes to improve future learning.
• Follow QA and data governance standards; incorporate feedback from the Director before sharing insights externally or at the executive level.

Senior Consumer Insights Analyst

• Own category and retailer performance reporting for priority customers/channels; identify drivers, risks, and opportunities.
• Build retailer-ready stories for customer conversations (category leadership, shopper insights, competitive context, whitespace).
• Develop recommendations for distribution opportunities (voids, ACV expansion, assortment optimization) and support reset planning.
• Partner with Director of Retailer and Consumer Insights and other team members to assess business performance gaps within your assigned brands.
• Create decision memos and “what to do next” recommendations for commercial leaders; clarify assumptions, risks, and confidence ranges.
• Use syndicated data (e.g., SPINS, NielsenIQ/), POS, shipments, and internal data to produce accurate, repeatable analysis.

Category & Retail Insights Analyst

Marketing

• Support the development and execution of shopper marketing strategies
• Collaborate with cross-functional teams to deliver impactful marketing initiatives
• Analyze shopper insights and trends to inform marketing strategies
• Coordinate with external agencies and vendors for promotional materials
• Monitor and report on campaign performance, providing insights and recommendations
• Manage budgets for shopper marketing initiatives

Shopper Marketing Associate Manager – Conventional Channel

• Assist in the planning and execution of shopper marketing campaigns, such as in-store promotions, digital activations, and events
• Analyze shopper insights and trends to inform marketing strategies and optimize campaign performance
• Coordinate with external agencies and vendors to ensure timely execution of promotional materials and in-store displays
• Support the development of marketing materials, including point-of-sale displays, product packaging, and promotional signage
• Monitor and report on campaign performance, providing insights and recommendations for improvement
• Collaborate with sales teams to align marketing efforts with retail partners
• Manage budgets for shopper marketing initiatives, ensuring effective resource allocation

Senior Consumer Insights Analyst

Category & Retail Insights Analyst

Shopper Marketing Associate Manager – Conventional Channel

Shopper Marketing Associate Manager – Natural Channel