GT's Living Foods

Senior Consumer Insights Analyst

GT's Living Foods

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $110,000 - $145,000 per year

Job Level

Senior

About the role

  • Convert business questions into testable hypotheses and research plans; define success criteria and expected decisions/actions.
  • Prioritize work to focus on the highest-impact learning questions; maintain an active pipeline of research and insight deliverables.
  • Design and execute consumer research (concept/message tests, need-state exploration, claims/benefits learning, pricing/pack sensitivity as appropriate).
  • Manage research vendors and data sources (panels, survey platforms, qual partners, trend services); ensure methodological rigor and clear documentation.
  • Develop reusable insight assets: need-state frameworks, segment inputs, “consumer truths” library, and retailer-ready consumer story modules.
  • Partner with Category/Retail Insights to package consumer learnings into retailer-ready narratives that support resets, JBPs/QBRs, and growth plays.
  • Deliver clear, recommendation-forward insights for innovation and brand decisions; communicate the “so what” and “now what,” including risks and confidence levels.
  • Maintain a trend and competitive “signal” radar (emerging ingredients, occasions, functional benefits, lifestyle shifts) and translate signals into GTLF implications.
  • Support closed-loop learning by tracking how research was used (go/kill/pivot decisions) and capturing outcomes to improve future learning.
  • Follow QA and data governance standards; incorporate feedback from the Director before sharing insights externally or at the executive level.

Requirements

  • 4-7+ years in consumer insights, market research, brand strategy, or CPG commercial analytics roles.
  • Bachelor’s Degree (or equivalent experience) in Marketing, Business, Psychology, Sociology, Economics, Statistics, Data Analytics, or a related field.
Benefits
  • Health Insurance: Medical, Dental, Vision, and Life Insurance
  • 401K with Matching
  • Employee Assistance Program
  • Discounts on the amazing GT’s product line (available for pickup at headquarters only)
  • Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer researchdata analysismarket researchstatistical analysishypothesis testingsurvey designdata governanceQA standardsinsight developmenttrend analysis
Soft Skills
communicationcollaborationprioritizationcritical thinkingproblem-solvingadaptabilityattention to detailstakeholder managementpresentation skillsstrategic thinking