Shopper Marketing Associate Manager – Natural Channel
GT's Living Foods
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $85,000 - $100,000 per year
About the role
- Assist in the planning and execution of shopper marketing campaigns, such as in-store promotions, digital activations, and events
- Analyze shopper insights and trends to inform marketing strategies and optimize campaign performance
- Coordinate with external agencies and vendors to ensure timely execution of promotional materials and in-store displays
- Support the development of marketing materials, including point-of-sale displays, product packaging, and promotional signage
- Monitor and report on campaign performance, providing insights and recommendations for improvement
- Collaborate with sales teams to align marketing efforts with retail partners
- Manage budgets for shopper marketing initiatives, ensuring effective resource allocation
Requirements
- 4-6 years of customer/shopper marketing or related experience
- Experience working with Natural Channel Retailers
- Experience in CPG, Food & Beverage (natural & conventional grocers, mass-market retailers)
- Must have a proven track record in leading/growing shopper marketing sales
- Able to travel up to 20% to support trade events, customer calls, etc.
- Available to work flexible schedules, including some evenings & nights
- Interest and passion for raw foods and kombucha
- Bachelor’s Degree in Business, Marketing, or related field
Benefits
- Health Insurance: Medical, Dental, Vision, and Life Insurance
- 401K with Matching
- Employee Assistance Program
- Discounts on the amazing GT’s product line
- Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)
- Others: Food trucks every weekday and quarterly employee appreciation events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
shopper marketingcampaign performance analysisbudget managementmarketing material developmentpromotional signage creationin-store promotionsdigital activationscustomer insights analysisresource allocationevent coordination
Soft Skills
collaborationcommunicationorganizational skillsleadershipflexibilityanalytical thinkingproblem-solvingtime managementcreativityinterpersonal skills