Marketing & Content Associate – Full Time
GoingVC
Director, Content Strategy
Great Minds
full-time
Posted on:
Location Type: Remote
Location: Remote • District of Columbia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $118,000 - $135,000 per year
Job Level
Lead
About the role
- Develop and own a comprehensive, cross-channel content strategy aligned with brand, marketing, and business goals.
- Define and maintain brand-aligned thought leadership pillars that guide storytelling across all platforms and ensure consistency of voice, themes, and messaging.
- Create and manage a content calendar across blog, podcast, case studies, organic social media, and thought leadership opportunities.
- Guide strategy for social media channels and online educator community.
- Use audience insights, sales priorities, research, SEO data, and industry trends to guide content planning and refinement.
- Define and execute a strategy to position internal subject matter experts and leadership as trusted voices in the education space.
- Partner with teams across Marketing and Product to identify amplification and publishing opportunities—including blog posts, case studies, social campaigns, and media features.
- Ghostwrite or edit key pieces in collaboration with internal thought leaders and educator partners to amplify their expertise and insights over owned channels.
- Build and maintain a robust library of customer stories and research-informed case studies that demonstrate impact and elevate educator voices.
- Define content KPIs and reporting cadence across all owned channels.
Requirements
- 7+ years of experience in content strategy, editorial, digital, or content marketing in education, publishing, and/or edtech sectors.
- Proven experience leading thought leadership content and positioning subject matter experts in external-facing channels.
- Demonstrated ability to develop content pillars and frameworks that support brand messaging and strategic goals.
- Ability to translate performance data and research findings into compelling, accessible stories.
- Strong editorial judgment with experience managing blog content, social storytelling, and/or podcast production.
- Demonstrated experience managing and mentoring content teams or freelancers.
- Exceptional writing and editing skills with a knack for translating complex ideas into compelling narratives.
- Deep understanding of SEO best practices, content analytics, and audience engagement strategies.
- Strong interest in leveraging AI platforms to improve content strategy by upholding brand standards, improving consistency, and enhancing efficiency.
Benefits
- Health insurance
- Retirement plans
- Professional development
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategySEOcontent analyticseditorial managementsocial media strategypodcast productioncontent calendar managementthought leadership developmentwritingediting
Soft skills
leadershipmentoringstorytellingcommunicationeditorial judgmentdata translationcollaborationcreativitystrategic thinkingaudience engagement
