Director of Content Marketing
Aimpoint Digital
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Define and own the firm’s global content marketing strategy across channels (website, blog, LinkedIn, email, events, PR, etc.)
- Build a scalable content roadmap aligned to the buyer journey, industry trends, and revenue goals
- Position the firm as a recognized thought leader in data, analytics, operations research, and AI
- Develop compelling long- and short-form content (whitepapers, case studies, thought leadership articles, blog posts, newsletters, videos, webinars, podcasts)
- Translate complex technical concepts into engaging stories tailored for executive decision-makers
- Establish an editorial voice and brand narrative that conveys expertise and credibility
- Architect a distribution and promotion plan that ensures maximum reach and engagement across owned, earned, and paid channels
- Partner with Partnerships, Sales, and Practice Leaders to align messaging across GTM campaigns
- Optimize content performance through generative engine optimization, SEO, analytics, and data insights
Requirements
- 5+ years of experience in content marketing
- Proven success in building and executing B2B content strategies that drive measurable pipeline and brand impact
- Exceptional writing, editing, and storytelling skills - especially in translating technical or analytical topics into executive-level narratives
- Strong understanding of digital marketing channels, SEO, demand generation, and content analytics
- Experience in professional services, consulting, technology, or data/AI industries preferred
- Strategic thinker with the ability to operate at both the visionary and hands-on tactical level
Benefits
- Competitive salary + performance-based bonus + amazing benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketing strategyB2B content strategiesSEOcontent analyticswritingeditingstorytellingdigital marketing channelsgenerative engine optimizationdata insights
Soft skills
strategic thinkingcommunicationcollaborationcreativityadaptabilityvisionary leadershiptactical executionanalytical thinkingstorytelling for executivesbrand narrative development