Grape Collective

Marketing

About the Role:We’re a premium cigar distributor expanding our trade marketing and events footprint across Europe and the U.S. You will own the end-to-end planning and flawless execution of trade shows, exhibitions, in-store activations, and B2B events. The ideal candidate is a hands-on operator who can turn a brief into a detailed run-of-show, negotiate with vendors, move physical assets across borders, and bring measurable ROI from every activation. Key Responsibilities Trade Marketing (B2B / Retail):<ul> <li>Build and execute a trade marketing calendar by market and channel (wholesale, retail, HoReCa, duty free).</li> <li>Plan, produce, and deploy POSM / merchandising (banners, shelf talkers, humidor signage, displays); maintain an asset inventory and replenishment plan.</li> <li>Ensure planogram compliance and optimal shelf visibility; collect photo proofs from field teams and partners.</li> <li>Drive co-op marketing with distributors/retailers (promos, tastings, education sessions) and track results.</li> <li>Coordinate sampling &amp; staff training at key accounts; develop short playbooks and talk tracks.</li> <li>Track KPIs: doors activated, shelf facings gained, POSM coverage, cost per activation, and incremental sales.</li> </ul> Exhibitions &amp; International Events:<ul> <li>Own the full cycle: brief → budget → timeline → vendor sourcing → design coordination → production → logistics → on-site management → teardown → post-show reporting.</li> <li>Manage booth design &amp; production (coordinate with designers/builders; ensure brand guidelines, materials, lighting, power, safety).</li> <li>Run logistics: international freight, customs paperwork (ATA Carnet where applicable), insurance, storage, install/dismantle (I&amp;D), and return shipping.</li> <li>Source and negotiate with exhibition organizers, contractors, booth builders, hostesses, AV, catering, and staffing; issue SOWs/POs; control budgets.</li> <li>Implement lead capture (badge scanners, forms), integrate with CRM, and lead post-show follow-up with Sales.</li> <li>Produce post-event ROI reports (leads, opportunities, orders, CPL/CPA, qualitative insights). </li> </ul>Project Management &amp; Compliance:<ul> <li>Maintain critical paths, Gantt/timelines, and weekly status with risks/mitigations.</li> <li>Create and maintain standard toolkits: run-of-show, master checklist, vendor list, asset tracker, packing lists, and on-site “booth bible.”</li> <li>Ensure compliance with venue regulations and category rules relevant to tobacco product displays and sampling (by market).</li> </ul>What Success Looks Like (KPIs)<ul> <li>Events delivered on time and within ±5% of budget.</li> <li>Lead and opportunity targets met per event; CPL/CPA tracked and trending down.</li> <li>POSM coverage and shelf visibility increased in priority accounts; photo proofing 100%.</li> <li>Zero critical compliance incidents; 100% of post-event reports submitted within 5 business days.</li> </ul>

Trade Marketing & Exhibitions Specialist (International)