Salary
💰 $62,500 - $70,000 per year
About the role
- The Digital Marketing Specialist will be responsible for assisting in the development, coordination, execution, and optimization of our digital marketing efforts across all paid and organic digital media platforms including Google Ads, LinkedIn, Meta (Facebook and Instagram), TikTok and Reddit.
- Essential Job Duties: Organic Social Media: develop and manage content calendar, post, engage, collaborate with departments, monitor trends and report insights, collect content at events.
- Paid Digital Advertising: plan campaigns across Paid Social, Paid Search, Display; manage assets, targeting, A/B testing; monitor performance; collaborate with creative team.
- SEO & Content Strategy: conduct keyword research and SEO audits; create or collaborate on blog posts; optimize content; track rankings and engagement.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of experience in digital marketing, with hands-on experience managing both organic and paid campaigns.
- Experience in the fiber Internet, telecom, or tech industry preferred.