GoFundMe.org

Engineer

• Contribute to the development, customization, and maintenance of high-performance WordPress websites and applications
• Development and maintenance of custom WordPress themes and plugins following best practices and modern coding standards
• Develop and implement sustainable strategies for more streamlined content management for collaboration, editors, and translators
• Architect scalable and performant WordPress solutions for high-traffic websites
• Collaborate with design and product teams to translate UI/UX designs into functional WordPress implementations with attention to detail and appropriate interactivity
• Collaborate with design system team to implement design consistency and best practices across the entire GoFundMe experience
• Integrate third-party APIs and services into WordPress websites
• Contribute to code reviews to uphold code quality standards
• Optimize websites for SEO, accessibility, performance, and responsiveness across all modern devices as directed by the Director of Technical SEO
• Manage and improve WordPress hosting configurations, deployment pipelines (CI/CD) and version control processes
• Stay up-to-date with the latest WordPress core updates, trends, and vulnerabilities, ensuring timely upgrades
• Debug and troubleshoot issues across the stack (front-end, PHP back-end, database, server environments)

Senior WordPress Engineer

Product Marketing

• Pricing Strategy: Evaluate our current PLG and SaaS pricing and packaging models alongside business operations. Develop recommendations aligned to customer value, ICPs, buyer personas, and revenue growth goals.
• Conduct Market & Customer Research: Lead qualitative and quantitative research to understand buyer willingness to pay, competitive pricing structures, and customer needs.
• Develop Monetization Frameworks: Build tiered pricing structures, bundling strategies, usage-based and freemium models, and transition paths across different customer segments.
• Define & Refine ICPs: Collaborate with Product and Sales to refine our Ideal Customer Profiles (ICPs), ensuring alignment with pricing strategy and market segmentation.
• Run Pricing Experiments: Design and execute A/B tests or market pilots in collaboration with product and growth teams to validate new pricing or packaging strategies.
• Drive GTM Readiness: Work with Product, Marketing, Sales, CS, and Enablement to ensure internal & external readiness for any pricing or packaging changes, including collateral, training, and customer communications.
• Project Management: Own the end-to-end execution of pricing initiatives, ensuring timely cross-functional collaboration, clear milestones, and tight coordination across teams.
• Track & Optimize: Define KPIs and measure the performance of pricing initiatives, iterating based on data and customer feedback.

Product Marketing Manager, Pricing & Packaging

• Lead go-to-market campaigns that drive adoption, engagement, and retention, delivering results fast.
• Support strategy and own execution of email, push, and in-app campaigns—from concept to optimization.
• Build audience segments and user journeys, tailoring messaging to motivations and behaviors.
• Partner cross-functionally to test and launch consumer experiences that connect product value to user needs.
• Analyze dashboards and performance data to guide next actions and optimizations.
• Translate features and insights into clear, compelling consumer narratives.
• Align stakeholders on priorities, deliverables, and timelines with clarity and urgency.
• Continuously test, learn, and scale marketing strategies with a consumer-first mindset.

Product Marketing Manager, Consumer

Business Operations

• Own the end-to-end architecture and design of Salesforce and the broader GTM technology stack (sales engagement, marketing automation, customer success tools, data enrichment).
• Define and execute a GTM systems roadmap that balances business needs, technical scalability, AI-driven automation, and user experience.
• Identify opportunities to challenge and reinvent existing processes using AI to reduce manual effort, improve decision-making, and create breakthrough gains in productivity.
• Develop methods and best practices for solution design, configuration, and integration across systems, incorporating AI-driven recommendations, scoring, and workflow automation.
• Configure, customize, and enhance Salesforce to support evolving GTM workflows — from lead capture through renewal and upsell.
• Build and maintain automation, validation rules, workflows, and AI-enhanced processes that improve efficiency, accuracy, and data quality.
• Leverage APIs, middleware, and AI models to connect GTM systems and enable predictive insights, intelligent routing, and personalized engagement.
• Act like a product manager for GTM systems: gather requirements, design workflows, and deliver intuitive solutions that delight users.
• Translate ambiguous business needs into structured, scalable system solutions — integrating AI tools where they drive step-change improvements.
• Partner with GTM leaders to reimagine processes, reduce friction, and transform the way our teams work.
• Guide and mentor 2–3 other implementers and contractors, setting technical direction, infusing a user centric approach in everything we do, prioritized across stakeholders to maintain a high impact roadmap backlog and getting hands on to solve the toughest technical challenges.
• Partner closely with RevOps, Data, Sales, Marketing, Customer Success, & Product teams to ensure alignment between systems, AI integrations, data models, and reporting needs.
• Serve as the GTM systems and AI thought leader — educating stakeholders on emerging technologies and identifying high-impact AI & systems driven use cases.

Principal, Business Operations – Go-To-Market Systems

Financial Planning and Analysis

• Develop financial models and distill complex financial data into impactful business insights, reporting, and analyses to support strategic initiatives and ad hoc executive requests
• Participate in the ongoing management of the business and influence decision-making through solid relationships built with cross-functional business partners
• Synthesize a clear and succinct story dictated by the numbers and present it to senior leadership
• Support capital planning process by partnering with senior leaders to understand key company initiatives, level of investment, and ROI
• Collaborate with key executives around business case development, including cost/benefit and financial analysis
• Handle / lead the completion of special projects as requested by the Executive Team
• Drive and coordinate various portions of annual planning, quarterly forecasting and monthly reporting processes to deliver predictable financial results, early warning of potential gaps, and timely identification and implementation of corrective action
• Identify and improve efficiency, reporting accuracy, and internal controls through process improvement across departments
• Play a key role in leading the financial diligence efforts for our corporate development strategic initiatives
• Collaborate closely with SVP Finance and other senior leaders to develop and implement strategic financial plans

Finance Manager

• Partner with various departments to assist in understanding key drivers and influence business decisions to improve revenue growth and profitability
• Develop financial models and analyses to support ad hoc requests and strategic initiatives
• Monitor and analyze trends of key operational and financial performance indicators
• Own preparation of various presentations to the Executive Team
• Partner with Accounting and budget managers to ensure that the appropriate expenses are recognized
• Manage FP&A operations activities around monthly reporting, company model actualization, variance commentary, forecasting, etc.
• Drive and coordinate various portions of annual planning, quarterly forecasting and monthly reporting processes to deliver predictable financial results, early warning of potential gaps and timely identification and implementation of corrective action
• Identify and improve efficiency and reporting accuracy through process improvement across departments

Lead Financial Analyst

Security Engineer

• Build & lead your team: Mentor and support security engineers, establishing scalable practices for security-focused engineering, design review, and consultation.
• Drive execution: Coordinate with our organization TPM and the Director, Security Engineering, handle sprint planning, resource allocation, and risk management to deliver on individual, team, and organization goals.
• Institute best practices: Champion CI/CD, automated testing, observability, and strong security postures from day one.

Manager, Security Engineering

Analyst

• Assist with execution of end-to-end audit and advisory engagements across operations teams (e.g., Risk, Compliance, Platform Integrity, Regulatory Governance).
• Collaborate with the Director of Internal Audit to develop and refine a dynamic, risk-based audit plan aligned with business priorities.
• Conduct risk assessments to identify process improvement, control enhancement, and technology enablement opportunities.
• Apply process improvement techniques (e.g., process mapping, root cause analysis, gap assessments) to enhance control design and operational efficiency.
• Communicate audit findings and recommendations clearly through written reports and presentations, and partner with stakeholders to secure and track remediation plans.
• Champion modern audit practices to improve audit quality and efficiency.
• Develop understanding of the function of the Global Operations team within GoFundMe and how they relate to each other.
• Help build the foundation of the Internal Audit function, contributing to the development of methodologies, tools, and a strong culture of accountability and risk awareness.