Clinical Business Operations Representative 2
University of Miami
Principal, Business Operations – Go-To-Market Systems
GoFundMe.org
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $145,500 - $219,500 per year
Job Level
Lead
Tech Stack
Go
About the role
- Own the end-to-end architecture and design of Salesforce and the broader GTM technology stack (sales engagement, marketing automation, customer success tools, data enrichment).
- Define and execute a GTM systems roadmap that balances business needs, technical scalability, AI-driven automation, and user experience.
- Identify opportunities to challenge and reinvent existing processes using AI to reduce manual effort, improve decision-making, and create breakthrough gains in productivity.
- Develop methods and best practices for solution design, configuration, and integration across systems, incorporating AI-driven recommendations, scoring, and workflow automation.
- Configure, customize, and enhance Salesforce to support evolving GTM workflows — from lead capture through renewal and upsell.
- Build and maintain automation, validation rules, workflows, and AI-enhanced processes that improve efficiency, accuracy, and data quality.
- Leverage APIs, middleware, and AI models to connect GTM systems and enable predictive insights, intelligent routing, and personalized engagement.
- Act like a product manager for GTM systems: gather requirements, design workflows, and deliver intuitive solutions that delight users.
- Translate ambiguous business needs into structured, scalable system solutions — integrating AI tools where they drive step-change improvements.
- Partner with GTM leaders to reimagine processes, reduce friction, and transform the way our teams work.
- Guide and mentor 2–3 other implementers and contractors, setting technical direction, infusing a user centric approach in everything we do, prioritized across stakeholders to maintain a high impact roadmap backlog and getting hands on to solve the toughest technical challenges.
- Partner closely with RevOps, Data, Sales, Marketing, Customer Success, & Product teams to ensure alignment between systems, AI integrations, data models, and reporting needs.
- Serve as the GTM systems and AI thought leader — educating stakeholders on emerging technologies and identifying high-impact AI & systems driven use cases.
Requirements
- 8–12+ years in GTM systems, business operations, or sales operations roles, with significant hands-on Salesforce experience (former Salesforce Admin or Architect strongly preferred).
- Proven ability to design, configure, and optimize Salesforce and related GTM systems end-to-end.
- Strong understanding of GTM processes (sales, marketing, customer success) and how to enhance them with AI and automation.
- Experience guiding technical teams or junior implementers (formal management experience not required).
- A product mindset — able to gather requirements, design great user experiences, and deliver solutions that drive adoption.
- Deep technical knowledge of system integration, AI applications, automation tools, data modeling, and reporting.
- Excellent communication skills with the ability to influence across functions and levels.
- Proven track record of making high-impact decisions in ambiguous environments.
- Passion for GoFundMe’s mission and commitment to enabling our GTM teams to succeed.
- A technical doer who can both architect and build solutions, including AI-enabled capabilities.
- A systems and design thinker who connects dots across people, processes, and platforms.
- A product-minded problem solver who designs with the end-user in mind.
- A change agent who challenges conventional approaches to unlock step-function performance improvements.
- Proactive and resourceful, able to drive initiatives independently while collaborating effectively.
