GoFundMe.org

Principal, Business Operations – Go-To-Market Systems

GoFundMe.org

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $145,500 - $219,500 per year

Job Level

Lead

Tech Stack

Go

About the role

  • Own the end-to-end architecture and design of Salesforce and the broader GTM technology stack (sales engagement, marketing automation, customer success tools, data enrichment).
  • Define and execute a GTM systems roadmap that balances business needs, technical scalability, AI-driven automation, and user experience.
  • Identify opportunities to challenge and reinvent existing processes using AI to reduce manual effort, improve decision-making, and create breakthrough gains in productivity.
  • Develop methods and best practices for solution design, configuration, and integration across systems, incorporating AI-driven recommendations, scoring, and workflow automation.
  • Configure, customize, and enhance Salesforce to support evolving GTM workflows — from lead capture through renewal and upsell.
  • Build and maintain automation, validation rules, workflows, and AI-enhanced processes that improve efficiency, accuracy, and data quality.
  • Leverage APIs, middleware, and AI models to connect GTM systems and enable predictive insights, intelligent routing, and personalized engagement.
  • Act like a product manager for GTM systems: gather requirements, design workflows, and deliver intuitive solutions that delight users.
  • Translate ambiguous business needs into structured, scalable system solutions — integrating AI tools where they drive step-change improvements.
  • Partner with GTM leaders to reimagine processes, reduce friction, and transform the way our teams work.
  • Guide and mentor 2–3 other implementers and contractors, setting technical direction, infusing a user centric approach in everything we do, prioritized across stakeholders to maintain a high impact roadmap backlog and getting hands on to solve the toughest technical challenges.
  • Partner closely with RevOps, Data, Sales, Marketing, Customer Success, & Product teams to ensure alignment between systems, AI integrations, data models, and reporting needs.
  • Serve as the GTM systems and AI thought leader — educating stakeholders on emerging technologies and identifying high-impact AI & systems driven use cases.

Requirements

  • 8–12+ years in GTM systems, business operations, or sales operations roles, with significant hands-on Salesforce experience (former Salesforce Admin or Architect strongly preferred).
  • Proven ability to design, configure, and optimize Salesforce and related GTM systems end-to-end.
  • Strong understanding of GTM processes (sales, marketing, customer success) and how to enhance them with AI and automation.
  • Experience guiding technical teams or junior implementers (formal management experience not required).
  • A product mindset — able to gather requirements, design great user experiences, and deliver solutions that drive adoption.
  • Deep technical knowledge of system integration, AI applications, automation tools, data modeling, and reporting.
  • Excellent communication skills with the ability to influence across functions and levels.
  • Proven track record of making high-impact decisions in ambiguous environments.
  • Passion for GoFundMe’s mission and commitment to enabling our GTM teams to succeed.
  • A technical doer who can both architect and build solutions, including AI-enabled capabilities.
  • A systems and design thinker who connects dots across people, processes, and platforms.
  • A product-minded problem solver who designs with the end-user in mind.
  • A change agent who challenges conventional approaches to unlock step-function performance improvements.
  • Proactive and resourceful, able to drive initiatives independently while collaborating effectively.