Product Marketing

• Pricing Strategy: Evaluate our current PLG and SaaS pricing and packaging models alongside business operations. Develop recommendations aligned to customer value, ICPs, buyer personas, and revenue growth goals.
• Conduct Market & Customer Research: Lead qualitative and quantitative research to understand buyer willingness to pay, competitive pricing structures, and customer needs.
• Develop Monetization Frameworks: Build tiered pricing structures, bundling strategies, usage-based and freemium models, and transition paths across different customer segments.
• Define & Refine ICPs: Collaborate with Product and Sales to refine our Ideal Customer Profiles (ICPs), ensuring alignment with pricing strategy and market segmentation.
• Run Pricing Experiments: Design and execute A/B tests or market pilots in collaboration with product and growth teams to validate new pricing or packaging strategies.
• Drive GTM Readiness: Work with Product, Marketing, Sales, CS, and Enablement to ensure internal & external readiness for any pricing or packaging changes, including collateral, training, and customer communications.
• Project Management: Own the end-to-end execution of pricing initiatives, ensuring timely cross-functional collaboration, clear milestones, and tight coordination across teams.
• Track & Optimize: Define KPIs and measure the performance of pricing initiatives, iterating based on data and customer feedback.

Product Marketing Manager, Pricing & Packaging

Fractional Product Marketing Manager

Senior Director, Product Marketing

Product Marketing Manager – Chemical Supply Markets

Product Marketing Manager – Fluid Management, Instrument

Product Marketing Manager