GoFundMe.org

Product Marketing Manager, Pricing & Packaging

GoFundMe.org

contract

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $69 - $104 per hour

Job Level

SeniorLead

About the role

  • Pricing Strategy: Evaluate our current PLG and SaaS pricing and packaging models alongside business operations. Develop recommendations aligned to customer value, ICPs, buyer personas, and revenue growth goals.
  • Conduct Market & Customer Research: Lead qualitative and quantitative research to understand buyer willingness to pay, competitive pricing structures, and customer needs.
  • Develop Monetization Frameworks: Build tiered pricing structures, bundling strategies, usage-based and freemium models, and transition paths across different customer segments.
  • Define & Refine ICPs: Collaborate with Product and Sales to refine our Ideal Customer Profiles (ICPs), ensuring alignment with pricing strategy and market segmentation.
  • Run Pricing Experiments: Design and execute A/B tests or market pilots in collaboration with product and growth teams to validate new pricing or packaging strategies.
  • Drive GTM Readiness: Work with Product, Marketing, Sales, CS, and Enablement to ensure internal & external readiness for any pricing or packaging changes, including collateral, training, and customer communications.
  • Project Management: Own the end-to-end execution of pricing initiatives, ensuring timely cross-functional collaboration, clear milestones, and tight coordination across teams.
  • Track & Optimize: Define KPIs and measure the performance of pricing initiatives, iterating based on data and customer feedback.

Requirements

  • 6-8 years of product marketing experience in B2B SaaS, with specific expertise in pricing & packaging strategy
  • Must have the experience to hit the ground running: conduct a clear current-state gap analysis within the first 30 days, begin testing future-state recommendations by day 60, and deliver actionable pricing recommendations and go-to-market plans by day 90.
  • Deep understanding of PLG models, including freemium, usage-based pricing, activation metrics, and self-serve funnels
  • Proven experience leading pricing overhauls or experiments at scale (e.g. monetization redesign, tier restructuring)
  • Strong analytical skills and familiarity with pricing research methodologies (Van Westendorp, Conjoint, Max/Diff, Win/Loss, etc.)
  • Experience developing and applying ICPs to pricing, positioning, and GTM planning
  • Preferred: Experience with pricing SaaS tools for nonprofits, SMBs, or mission-driven organizations
  • Background in economics, finance, or business strategy