GoFundMe.org

Product Marketing Manager, Consumer

GoFundMe.org

contract

Posted on:

Location: 🇺🇸 United States

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Salary

💰 $69 - $104 per hour

Job Level

Mid-LevelSenior

About the role

  • Lead go-to-market campaigns that drive adoption, engagement, and retention, delivering results fast.
  • Support strategy and own execution of email, push, and in-app campaigns—from concept to optimization.
  • Build audience segments and user journeys, tailoring messaging to motivations and behaviors.
  • Partner cross-functionally to test and launch consumer experiences that connect product value to user needs.
  • Analyze dashboards and performance data to guide next actions and optimizations.
  • Translate features and insights into clear, compelling consumer narratives.
  • Align stakeholders on priorities, deliverables, and timelines with clarity and urgency.
  • Continuously test, learn, and scale marketing strategies with a consumer-first mindset.

Requirements

  • 6–8 years of Product Marketing experience with impact on consumer launches and full-funnel campaigns.
  • Proven ability to turn strategy into fast, measurable results.
  • Skilled at distilling complex concepts into simple, compelling value propositions and stories that drive action.
  • Creative storyteller and messenger who can move consumers to action.
  • Deep understanding of consumer behavior and digital product journeys.
  • Analytical and data-driven, turning insights into immediate action.
  • Highly organized cross-functional leader, equally comfortable with strategy and execution.
  • Self-starter and problem solver: resourceful, scrappy, and fast-moving.
  • Consulting background is a plus.
  • Experience in consumer fintech is preferred.
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