Product Marketing

• Lead go-to-market campaigns that drive adoption, engagement, and retention, delivering results fast.
• Support strategy and own execution of email, push, and in-app campaigns—from concept to optimization.
• Build audience segments and user journeys, tailoring messaging to motivations and behaviors.
• Partner cross-functionally to test and launch consumer experiences that connect product value to user needs.
• Analyze dashboards and performance data to guide next actions and optimizations.
• Translate features and insights into clear, compelling consumer narratives.
• Align stakeholders on priorities, deliverables, and timelines with clarity and urgency.
• Continuously test, learn, and scale marketing strategies with a consumer-first mindset.

Product Marketing Manager, Consumer

Senior Director of Product Marketing

Center of Excellence Strategist – GTM

Product Marketing Manager

Senior Go-To-Market Strategy Manager

EBR Specialist, MIS