Director, B2B Marketing and Sales Analytics
TruStage
ETLJavaScriptSQLTableau
Global Customer Research Analyst
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: Warren • Missouri • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
JavaPythonSQL
About the role
- Drive meaningful impact around product development and future content strategy—with a passion for connecting consumers to automotive innovation.
- Act as a strategic consultant to internal teams (Engineering, Human Factors, Innovation, Design), delivering consumer and market insights that shape decisions.
- Translate data into compelling narratives that inform strategic initiatives and business decisions across GM leadership levels—leveraging a storytelling approach that inspires action.
- Apply a curious mindset to uncover deeper meaning through special analyses using current data, secondary sources, and industry trends.
- Collaborate with the research manager to frame stakeholder learning objectives and select methodologies that best serve the research goals—balancing rigor with agility.
- Independently design quantitative questionnaires and qualitative discussion guides.
- Manage multiple research projects simultaneously, ensuring smooth execution and timely insights using DIY tools and supplier-supported fieldwork.
- Analyze primary research results to extract key insights and translate them into actionable recommendations.
- Support large-scale tracking studies and proprietary consumer panels, maintaining organization and stakeholder engagement.
- Build purchasing documents and oversee supplier invoicing; maintain supplier relationships and manage timelines, sample refreshes, and project queues.
Requirements
- Bachelor’s degree
- 2-3 years of Market Research or related work experience
- Understand the principles of AI and use cases in Market Research
- Willingness to ask questions, take initiative and be resourceful
- Confidence to help guide internal stakeholders through research planning, execution, and insight phases
- Demonstrated ability to work well in a collaborative team environment
- Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets
- Excellent interpersonal skills and ability to work well with cross-functional teams (for example, Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers)
- Outstanding organizational/project management skills with attention to details
- Ability to work on multiple projects simultaneously, managing deliverables and deadlines
- Strong written & oral communication skills; ability to present confidently to senior leadership
- Proficient in the use of Word, PowerPoint, and Excel
- Willing/able to report to Warren, Michigan three times per week minimum (hybrid requirement)
- Cannot require GM immigration-related sponsorship now or in the future (no H-1B, TN, STEM OPT, etc.)
- Advanced degree or marketing research-related certifications (Preferred)
- Experience using m-Tab for analyzing syndicated data (Preferred)
- Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools (Preferred)
- Familiarity with statistical concepts and applications (Preferred)
- Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff (Preferred)
- Familiarity with SQL, Python for combining and analyzing large datasets (Preferred)
Benefits
- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
- Accommodations for individuals with disabilities are available; reasonable accommodation requests can be sent via email or phone.
- Talent Community updates about GM, open roles, career insights and more.
- This job is not eligible for relocation benefits; any relocation costs are the responsibility of the selected candidate.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchquantitative analysisqualitative analysisdata analysiscross-tabsstatistical conceptsSQLPythonConjoint methodologyMax Diff methodology
Soft skills
critical thinkinganalytical skillsinterpersonal skillscollaborationorganizational skillsproject managementcommunication skillsinitiativeresourcefulnessstorytelling
Certifications
Bachelor's degreeadvanced degreemarketing research-related certifications
