Motive

Senior Marketing Operations Manager, Platform

Motive

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Salary

💰 CA$110,000 - CA$166,000 per year

Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Own roadmap and development of AI functionalities for Motive’s marketing team
  • Partner with marketing teams to develop AI driven processes to drive team efficiencies and quality of content
  • Enable marketing managers on central AI tools; Establish standard operating procedures for team members to ensure secure data use, quality outputs
  • Work with GTM ops and marketing teams to develop requirements for standalone AI tools to develop AI components of martech stack
  • Administer, optimize, and document the marketing technology stack (e.g., CRM, automation platforms)
  • Coordinate and oversee integrations between martech platforms and broader business systems, ensuring data consistency and security across teams
  • Partner with marketing stakeholders to translate business requirements into technical designs, manage the development, deployment, ongoing management of and goal attainment of marketing tools
  • Partner with the Marketing Ops team to deeply understand the business and our marketing opportunities and build the right tools and capabilities to address them
  • Serve as business owner for marketing data requirements
  • Establish data structure, access, and business requirements in partnership with IT, data quality, and compliance teams to drive marketing initiatives
  • Lead change management and communication for updates to marketing data architecture or martech capabilities, ensuring clear documentation and stakeholder alignment

Requirements

  • Minimum 4 years of hands on experience developing and managing a marketing technical stack and database
  • Minimum 1 years of hands-on professional use of AI platforms such as Gemini, ChatGPT, Claude etc. (2 years preferred)
  • Practical application development experience with AI platforms is a plus
  • Strong platform management experience with a product management mindset
  • Excellent first principles problem solving skills
  • Cross-functional experience driving system changes
  • Past hands-on expertise managing and developing in Motive’s main GTM stack: Salesforce, 6sense, Marketo, Snowflake, Tableau
  • Some SQL experience necessary
  • Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations
  • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations