Marketing Operations

• Own roadmap and development of AI functionalities for Motive’s marketing team
• Partner with marketing teams to develop AI driven processes to drive team efficiencies and quality of content
• Enable marketing managers on central AI tools; Establish standard operating procedures for team members to ensure secure data use, quality outputs
• Work with GTM ops and marketing teams to develop requirements for standalone AI tools to develop AI components of martech stack
• Administer, optimize, and document the marketing technology stack (e.g., CRM, automation platforms)
• Coordinate and oversee integrations between martech platforms and broader business systems, ensuring data consistency and security across teams
• Partner with marketing stakeholders to translate business requirements into technical designs, manage the development, deployment, ongoing management of and goal attainment of marketing tools
• Partner with the Marketing Ops team to deeply understand the business and our marketing opportunities and build the right tools and capabilities to address them
• Serve as business owner for marketing data requirements
• Establish data structure, access, and business requirements in partnership with IT, data quality, and compliance teams to drive marketing initiatives
• Lead change management and communication for updates to marketing data architecture or martech capabilities, ensuring clear documentation and stakeholder alignment

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