TruStage

Director, B2B Marketing and Sales Analytics

TruStage

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $151,200 - $281,200 per year

Job Level

Lead

Tech Stack

ETLJavaScriptSQLTableau

About the role

  • Responsible for data analytics strategy, scope and function.
  • Develops and collaborates with other analytics leaders to maintain business intelligence reporting frameworks, tools, and data marts.
  • Works cross-functionally with various business owners to determine and meet their reporting and analytics needs; manages a team of business analysts and consultants to ensure timely high-quality reporting, analytics, and solutions.
  • Ensures internal and external customers have the necessary data and information for ongoing daily operations and strategic planning.
  • Provides in-depth analysis to drive discovery of new opportunities for continued business growth.
  • Administer organizational activities, and analyze, review, and develop business strategies.
  • Partner with senior leadership to understand business strategy and position the analytics team to prioritize models, insights, and scalable solutions.
  • Plan and implement overall analytics and business intelligence strategy.
  • Lead design and development of analytical projects to drive customer acquisition, retention, and engagement.
  • Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing efforts.
  • Participate in company’s overall data governance process.
  • Partner with IT to deliver robust reporting platform; develop and maintain reporting and analytical tools including Business Objects.
  • Hire, train, develop, and lead an agile analytics team.

Requirements

  • Bachelor’s degree in business, finance, marketing, economics, mathematics, computer science, or related field, or equivalent combination of education and experience.
  • 10 years of experience in analytics, business intelligence, and/or marketing analytics.
  • Proven people and project management experience.
  • Technical expertise regarding data models, data mining, segmentation techniques, predictive modeling, and advanced analytics.
  • Experience with financial and/or insurance services data.
  • Experience with B2B sales analytics.
  • Strong knowledge of and experience with reporting packages (Tableau, PowerBI, etc.), databases (SQL, Snowflake, etc.), programming (XML, JavaScript, or ETL frameworks), or the equivalent.
  • Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS, etc.).
  • Highly developed presentation skills and ability to tell “data stories”; ability to get positive results through influence, persuasion, leadership, presentations, and group facilitation skills.
  • Strong interpersonal and demonstrated team-building and coaching skills; proven teamwork and collaboration.
  • Ability to communicate technical concepts to non-technical audiences in an informal setting.
  • Ability to interact effectively with and influence other functional areas as required through collaborative relationships.
  • Work Authorization/Sponsorship: not considering applicants that need any type of immigration sponsorship (F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.).