General Motors

Utility Activation Manager

General Motors

full-time

Posted on:

Location Type: Hybrid

Location: Warren • California • Missouri • United States

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Salary

💰 $105,600 - $140,700 per year

About the role

  • Increase utility program enrollments by developing targeted marketing and customer communication strategies, conducting A/B testing, leveraging customer insights, and prioritizing high-impact outreach channels.
  • Drive utility program-attributed GM Energy hardware sales through strategic co-marketing partnerships with utilities and aggregators, and by creating enablement resources including training materials, sales scripts, and templates for dealer and direct sales teams.
  • Optimize channel performance by monitoring engagement and conversion metrics, maintaining campaign roadmaps, and implementing data-driven improvements to maximize effectiveness and address underperforming initiatives.
  • Partner with Utility team to identify and develop programs that directly accelerate electric vehicle sales.
  • Co-develop reduced-cost EV leasing opportunities with utility and aggregator partners that tap into available grid-services revenue.
  • Align and optimize utility program information across brand messaging, marketing touchpoints, CRM & mobile applications, home energy consultants (HEC), dealership communications, and other stakeholder groups and platforms, as applicable.
  • Collaborate with GM Energy teams and other partners to co-develop customer and internal-facing program materials such as utility program guides and launch enablement kits.
  • Organize & socialize lessons learned from current and out-of-market utility programs to improve sales and enrollment conversions.
  • Proactively influence and challenge stakeholders to optimize performance, accountability, and utility program impact aligned with organizational KPIs and other team metrics.
  • Define, monitor, and report metrics to establish and ultimately improve program performance.
  • Communicate risks, troubleshoot roadblocks, and present solutions to leadership and across various stakeholders.

Requirements

  • Bachelor's degree in business, engineering, marketing, or related field.
  • 5+ years in sales, project or program management, or strategic enablement within energy, utilities, automotive, or electrification sectors.
  • Experience coordinating across multiple stakeholders including business development, product, engineering, marketing, dealer and sales teams in the GM ecosystem.
  • Deep understanding of dealership operations, motivations and sales processes, including divisional programs and support structures.
  • Prior experience with energy/utility incentive or rebates programs is strongly preferred.
  • Demonstrated ability to influence without authority and hold partner groups accountable.
  • Customer-first mindset, strategic thinker, and results-oriented.
  • Excellent communication skills, with proven ability to present to senior leadership and craft compelling narratives.
Benefits
  • GM offers a variety of health and wellbeing benefit programs.
  • Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingdata-driven improvementssales scriptstraining materialscampaign roadmapsmetrics monitoringprogram performance reportingcustomer communication strategiesenablement resourceselectric vehicle sales
Soft Skills
strategic thinkerresults-orientedexcellent communication skillsinfluence without authoritycustomer-first mindsetcollaborationproblem-solvingstakeholder managementaccountabilitypresentation skills