GE Vernova

Product Marketing Manager

GE Vernova

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $109,600 - $137,000 per year

Job Level

SeniorLead

About the role

  • An organization grows by delivering products and services that meet customer needs. The Product Marketing Manager is responsible for owning the end-to-end market strategy for identified products.
  • The Product Marketing Manager is expected to be the expert in the target market - how they make decisions and their decision-making criteria, and transfer that knowledge to the Commercial and Product teams along with the broader marketing team.
  • PMM will craft effective global go-to-market strategies that position GE Vernova Grid Software to win in the marketplace with supporting sales strategies that enable strategic and tactical sales experiences.
  • This critical role is responsible for thinking about the bigger picture, how GE Vernova Grid Software plays, and therefore why, how, and when GE Vernova Grid Software must bring new features, products and/or packaging to market.
  • This role creates differentiated value propositions for products, translating features and functions into customer benefits across buying personas.
  • The PMM role is highly cross-functional, working with teams across the organization to conceive, frame, and articulate compelling value propositions as well as develop outbound demand programs in support of product capabilities.
  • Key Responsibilities include: Develop product positioning and messaging, go-to-market plans, provide transparency into drivers and status of product health and launch activities, build and tell a compelling story across channels, create thought leadership content, and evangelize the solution.
  • Sales enablement – communicate the value proposition of the products to Commercial team and develop the sales tools that support the selling process.
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
  • Market intelligence – be the expert on customers, how they buy and their buying criteria; be the expert on competition and how to crush them.
  • Identify competitive solutions\' strengths and weaknesses; use market research data to influence product strategy, pricing, and packaging.
  • Support the execution of ABM and one-to-many marketing programs that create awareness, drive engagement, and create demand.
  • Manage execution initiatives through marketing, technical sales and sales enablement.
  • Create supporting content, sales enablement tools, playbooks, customer facing positioning presentations, and vision decks.

Requirements

  • 10+ years of product marketing experience
  • Experience in software product marketing is required
  • Bachelor’s degree required, preferably in business, marketing, or related field