GE HealthCare

Product Manager

GE HealthCare

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

SeniorLead

About the role

  • Provide wing to wing leadership for the creation, development and commercial activation of customer facing service products and corresponding offerings related to PCS products and PCS related digital solutions and products
  • Increase GE Healthcare service contract capture rate/market share, and enable accelerated growth in targeted region, customer segment or commercial channel.
  • Has deep understanding of healthcare industry trends and uses marketing and commercial inputs to drive programs focused on Offering Price, Share and Mix within the Patient Care Solutions portfolio.
  • Drive and prioritize new service introduction and improvement requirements from global product, digital and engineering teams, region customers and commercial teams based on customer value, industry trend, competitive landscape, growth dynamics, speed to market, technical roadmap and return of investment.
  • Collaborate with Marketing to drive effective value proposition and Key Opinion Leader development per market and segment needs by working with marketing teams
  • Work with global product and global service teams on understanding new Digital Solutions suitable for the USCAN market based on customer needs and market opportunity, then independently develops a go to market strategy considering commercial considerations such as channel, commercial training, quoting and revenue recognition.
  • Work with marketing to conduct market research to discover customers’ unmet needs and commercial opportunities.
  • Manage the investment plan for PCS Service Portfolio for USCAN Service and participate in LTS strategy planning and Budget processes with the USCAN Equipment and Global Service teams.
  • Own and drive investment decisions on what will be features in offerings vs. new stand - alone offerings.
  • Determine which offerings need dedicated Sales resources versus other commercial selling models.
  • Drive effective roadmaps and commercial activation strategies to maximize resource utilization and growth outcome by identifying region best practices, integrating various customer facing service products and offerings in region, working with region commercial/operation leaders, driving data visibility, digital platform/tool scalability, digital ecosystem level 1-4 support sustainability and process standardization.
  • Understand the PCS Service sales channel strategy and work with enterprise sales teams.
  • Drive effective communication and activation plans with USCAN Marketing, Commercial Excellence, and Commercial Leadership teams.
  • Work closely with the Training teams to ensure appropriate curriculum is in place for the commercial teams selling products and solutions across various channels.
  • Leads creative customer solution development and can communicate complex messages.
  • Can negotiate and drive final decisions with internal stakeholders across functions with others to adopt a different point of view based on business performance data and objective outcomes.
  • Influence and negotiate with peers, product teams, support functions as well as field commercial and delivery teams
  • Autonomously can interpret internal and external business challenges and recommends best practices to improve service offerings and PCS services.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration or related field
  • 8+ years’ experience in marketing, product management or related field
  • Experience in a customer facing role (Service, Sales or Applications)
  • Leadership skills to lead teams and shape/lead growth vision and marketing strategy
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams
  • Excellent oral and written communications skills
  • Strong analytical and process skills
  • Demonstrated ability to analyze and resolve problems.
  • Demonstrated ability to lead commercial programs / projects.
  • Ability to document, plan, market, and execute programs.
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence
  • Ability to travel up to 20%, and willingness to work flexible hours to accommodate needs of customers and sales teams
  • MBA or Master’s degree in Marketing, Business Administration or related field (desired)
  • 10+ years’ experience in marketing, product marketing or related field (desired)
  • Experience leading and developing teams (desired)
  • Deep marketing expertise in market & customer insights, product commercialization and branding (desired)
  • Healthcare product/industry acumen (desired)
  • Innovation – develop new ideas through collaboration and execute on creative ideas (desired)
  • Established project management skills (desired).
Benefits
  • great work environment
  • professional development
  • challenging careers
  • competitive compensation

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketingproduct managementcustomer facing rolecommercial programsproject managementmarket researchgo to market strategydata analysisservice portfolio managementinvestment planning
Soft skills
leadershipteam orientedcommunicationanalytical skillsproblem solvinginfluencingmotivationcollaborationnegotiationflexibility
Certifications
Bachelor’s DegreeMBA or Master’s degree
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