Technical Lead, Salesforce
Gauge
CloudSOAP
Salesforce Developer
Gauge
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudSQL
About the role
- Design, develop and implement solutions on the Salesforce Marketing Cloud platform, including Marketing Cloud Personalization (MCP), for marketing automation, multichannel campaigns (email, SMS, push, WhatsApp) and customer journeys.
- Manage and optimize behavior tracking on the website, ensuring correct capture of events and user attributes.
- Configure and fine-tune Lead Scoring rules, ensuring engagement and intent criteria are accurately reflected in MCP and integrated with Salesforce CRM.
- Develop and test Personalization Actions, Rules and Templates within MCP to deliver real-time dynamic, segmented experiences.
- Manage event capture tags and scripts, validating operation using Tag Management tools (GTM, SDKs, etc.).
- Create and optimize automation workflows, including emails, event triggers, dynamic segmentation and content personalization in Journey Builder.
- Develop AMPscript, SQL queries and HTML/CSS templates for advanced personalization of emails, landing pages and communications.
- Configure, customize and support Einstein solutions, focusing on Einstein Recommendations and AI features for recommendations and campaign optimization.
- Integrate Salesforce Marketing Cloud (including MCP) with other systems such as Sales Cloud, Service Cloud, APIs and analytics tools.
- Collaborate with marketing, design and data teams to translate business strategies into effective, measurable technical solutions.
- Perform testing and troubleshooting to identify and fix tracking errors, data inconsistencies and integration failures.
- Ensure high performance and reliability of campaigns (deliverability, opens, clicks, conversions and personalization).
- Stay up to date with trends, best practices and new features in the Salesforce ecosystem, especially the Personalization module (Interaction Studio).
Requirements
- Proven experience developing and implementing solutions in Salesforce Marketing Cloud, including modules such as Automation Studio, Journey Builder, Contact Builder, Content Builder and Marketing Cloud Personalization (MCP).
- Solid knowledge of Lead Scoring, Behavior Tracking, Tag Management and Personalization Rules/Actions.
- Ability to diagnose and correct tracking and behavioral data capture errors.
- Strong skills in AMPscript, SQL, HTML and CSS.
- Experience or knowledge of Einstein Recommendations and other Marketing Cloud AI features.
- Familiarity with API integrations and connectivity between Salesforce Clouds (Marketing, Sales and Service).
- Ability to translate business requirements into scalable, data-driven technical solutions.
- Experience working in an agile environment, with autonomy, prioritization skills and results-oriented mindset.
- Salesforce Marketing Cloud certifications (such as Email Specialist, Personalization Accredited Professional, Consultant or Administrator) are a plus.
- Strong verbal and written communication skills for interaction with business, marketing and technology stakeholders.
Benefits
- Meal voucher/Food allowance
- Health insurance
- Dental insurance
- Day off
- Gympass
- Childcare assistance
- Pet assistance
- Fuel allowance
- Home office allowance
- Educational reimbursement
- E-learning - Stefanini Academy with a variety of courses
- Mentoring - Mentoring platform (an opportunity to meet people, develop skills and share experiences)
- Discounts at institutions for Undergraduate, Postgraduate, Languages and Courses
- Perks and discounts at top establishments
- Leadership Development Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Salesforce Marketing CloudMarketing Cloud Personalization (MCP)AMPscriptSQLHTMLCSSLead ScoringBehavior TrackingTag ManagementAPI integrations
Soft skills
communication skillsautonomyprioritization skillsresults-oriented mindset
Certifications
Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud Personalization Accredited ProfessionalSalesforce Marketing Cloud ConsultantSalesforce Marketing Cloud Administrator
