Graphic Designer
PM Group
Job Level
JuniorMid-Level
About the role
- Support paid media clients by driving performance-focused creative direction
- Identify winning ad concepts, analyze creative performance data, and turn insights into actionable briefs and feedback
- Work closely with UGC creators, designers, and editors to bring creative ideas to life and ensure assets are optimized for each platform
- Maintain a feedback loop on asset performance to inform future iterations
- Collaborate with paid media teams and Client Lead to shape creative strategies aligned with client objectives
- Review and QA creative assets to ensure they are on-brand, error-free, and performance-optimized
- Conduct research to support concept ideation and ensure cultural and brand relevance
- Maintain professional, friendly, and transparent communication with clients
- Approach collaboration with openness to feedback; contractors treated as integral part of team
Requirements
- 2+ years in creative strategy or performance marketing
- Fluent in German, written and spoken
- Strong working knowledge of Meta Ads Manager and paid media creative performance metrics
- Proven experience writing creative briefs and turning performance insights into clear next steps
- Familiarity with platform-specific ad formats and best practices (Meta, TikTok, YouTube)
- Excellent communication skills
- Experience working with or managing UGC creators and creative freelancers is a plus
