GAIN

Creative Strategist, Campaign Manager

GAIN

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

JuniorMid-Level

About the role

  • Hybrid role combining paid media campaign management with creative strategy to deliver best-in-class performance marketing
  • Manage between 3–6 clients (depending on account size), ensuring campaigns are strategically managed, data-driven, and powered by performance-optimized creative
  • Work closely with the Performance Director and Creative Strategy team to oversee campaign execution (daily management, optimisations, analysis) and creative direction (briefing, asset testing, performance insight feedback)
  • Daily budget tracking and campaign management across Meta (Facebook/Instagram), Google, and potentially TikTok/YouTube
  • Ongoing optimisation to hit KPIs and drive scalable results
  • Weekly reporting and ad hoc deep-dive analysis
  • A/B testing across targeting, bidding, and creatives
  • Share insights with clients and internal teams and maintain proactive client communication
  • Analyze campaign creative performance to identify winning formats, trends, and areas for improvement
  • Conduct research to support creative ideation and ensure concepts are culturally relevant and performance-aligned
  • Translate insights into actionable briefs for UGC creators, designers, and editors
  • Maintain a creative feedback loop to continuously refine and iterate on assets and adapt creative for different platforms and placements
  • Collaborate with internal creative and paid media teams, support knowledge sharing and internal best-practice documentation

Requirements

  • Fluent in English, written and spoken
  • 2+ years’ experience running direct response campaigns on Facebook and/or Google
  • Strong knowledge of paid media creative performance metrics and ad formats (Meta, TikTok, YouTube)
  • Proven ability to analyze campaign data and extract insights to drive optimisation and creative direction
  • Advanced Excel/Google Sheets skills (formulas, pivots, graphs)
  • Experience writing creative briefs and collaborating with designers, editors, or UGC creators
  • Extremely high attention to detail
  • Excellent communicator, team player, and highly self-motivated
  • Ability to adapt quickly to last-minute changes and priorities
  • (Desired) Agency experience, ideally with 1+ year of client comms
  • (Desired) Google Data Studio and/or Google Analytics experience
  • (Desired) Familiarity with UGC workflows and creative production
  • (Desired) Creative QA/review experience