Junior Creative Strategist
Soar With Us
Creative Strategist, Campaign Manager
GAIN
full-time
Posted on:
Location: 🇬🇧 United Kingdom
Visit company websiteJob Level
JuniorMid-Level
About the role
- Hybrid role combining paid media campaign management with creative strategy to deliver best-in-class performance marketing
- Manage between 3–6 clients (depending on account size), ensuring campaigns are strategically managed, data-driven, and powered by performance-optimized creative
- Work closely with the Performance Director and Creative Strategy team to oversee campaign execution (daily management, optimisations, analysis) and creative direction (briefing, asset testing, performance insight feedback)
- Daily budget tracking and campaign management across Meta (Facebook/Instagram), Google, and potentially TikTok/YouTube
- Ongoing optimisation to hit KPIs and drive scalable results
- Weekly reporting and ad hoc deep-dive analysis
- A/B testing across targeting, bidding, and creatives
- Share insights with clients and internal teams and maintain proactive client communication
- Analyze campaign creative performance to identify winning formats, trends, and areas for improvement
- Conduct research to support creative ideation and ensure concepts are culturally relevant and performance-aligned
- Translate insights into actionable briefs for UGC creators, designers, and editors
- Maintain a creative feedback loop to continuously refine and iterate on assets and adapt creative for different platforms and placements
- Collaborate with internal creative and paid media teams, support knowledge sharing and internal best-practice documentation
Requirements
- Fluent in English, written and spoken
- 2+ years’ experience running direct response campaigns on Facebook and/or Google
- Strong knowledge of paid media creative performance metrics and ad formats (Meta, TikTok, YouTube)
- Proven ability to analyze campaign data and extract insights to drive optimisation and creative direction
- Advanced Excel/Google Sheets skills (formulas, pivots, graphs)
- Experience writing creative briefs and collaborating with designers, editors, or UGC creators
- Extremely high attention to detail
- Excellent communicator, team player, and highly self-motivated
- Ability to adapt quickly to last-minute changes and priorities
- (Desired) Agency experience, ideally with 1+ year of client comms
- (Desired) Google Data Studio and/or Google Analytics experience
- (Desired) Familiarity with UGC workflows and creative production
- (Desired) Creative QA/review experience
