Creative Strategist

• Own and evolve Aperture’s entire creative pipeline—from concepting to production to performance analysis.
• Lead weekly creative ideation and testing cycles across Meta, TikTok, and other key channels.
• Partner with the Growth Lead and Founder to translate insights, angles, and data into world-class creative ideas.
• Produce and edit your own assets (video, UGC, static, motion) and prototype new ad concepts for testing.
• Build AI-driven creative workflows—automating repurposing, resizing, and concept generation where possible.
• Keep a constant pulse on platform trends, creator communities, and cultural shifts to inspire new ideas.
• Write and approve clear, actionable creative briefs grounded in psychology, insight, and platform behaviour.
• Direct and mentor designers, editors, and UGC creators to deliver high-performing, on-brand assets.
• Review creative performance data (hook rate, CTR, ROAS, completion rate) to guide iteration and prioritisation.
• Contribute to Aperture’s own brand and content—helping us show, not just tell, how great creative performs.

Creative Lead

Lead Creative Strategist

Senior Creative Strategist

Creative Strategist

Creative Strategist

Junior Creative Strategist