Creative Strategist
Dexerto
Creative Lead
Aperture
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Own and evolve Aperture’s entire creative pipeline—from concepting to production to performance analysis.
- Lead weekly creative ideation and testing cycles across Meta, TikTok, and other key channels.
- Partner with the Growth Lead and Founder to translate insights, angles, and data into world-class creative ideas.
- Produce and edit your own assets (video, UGC, static, motion) and prototype new ad concepts for testing.
- Build AI-driven creative workflows—automating repurposing, resizing, and concept generation where possible.
- Keep a constant pulse on platform trends, creator communities, and cultural shifts to inspire new ideas.
- Write and approve clear, actionable creative briefs grounded in psychology, insight, and platform behaviour.
- Direct and mentor designers, editors, and UGC creators to deliver high-performing, on-brand assets.
- Review creative performance data (hook rate, CTR, ROAS, completion rate) to guide iteration and prioritisation.
- Contribute to Aperture’s own brand and content—helping us show, not just tell, how great creative performs.
Requirements
- 4+ years in a creative, growth, or performance marketing role where content and results intersect.
- Deep understanding of TikTok, Meta, and short-form storytelling—from hooks and pacing to structure and safe-zones.
- Proven ability to both ideate and produce creative—comfortable cutting videos, editing copy, or mocking visuals.
- Experience leading or collaborating with creators, editors, and designers to bring ideas to life.
- Hands-on experience implementing AI tools and workflows in creative pipelines (Runway, Pika, Sora, Midjourney, etc.).
- Strong grasp of creative metrics (hook rate, CTR, CVR, ROAS, VTR) and how to translate them into next actions.
- Passion for trends, culture, and storytelling—always scanning what’s next.
- Highly collaborative and self-directed, able to manage multiple projects and stakeholders with momentum.
- Proficiency with Notion, Asana, Meta Ads Manager, TikTok Creative Center, Canva, and Google Workspace.
- Obsessed with the details, whether it’s copy line length, video pacing, or naming conventions in a Notion board.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
video productionvideo editingcopy editingcreative ideationshort-form storytellingcreative metricsAI tools implementationconcept generationperformance analysiscreative brief writing
Soft skills
collaborationself-directionproject managementmentoringattention to detailcreativityinsight translationtrend awarenesscommunicationleadership
