Aperture

Growth Marketing

• Support ad account builds and updates across platforms such as Meta and Google.
• Prepare assets for launch, including resizing creatives and organising files.
• Ensure campaigns follow required naming conventions and structures.
• Assist with setting up ads, ad sets, and campaigns accurately and consistently.
• Quality-check builds before launch (links, formats, destinations, tracking, event setup).
• Act as a second set of eyes to catch mistakes before they go live.
• Help maintain a high standard of execution across all client work.
• Support reporting preparation and data hygiene (e.g., pulling data, checking consistency, organising inputs).
• Assist the performance and growth teams with reporting inputs and checks.
• Help keep internal documentation, trackers, and shared folders clean and up to date.
• Assist with research tasks for creative and growth strategy.
• Support experimentation by keeping inputs and outputs organised.
• Help maintain internal tools and workflows (e.g., Asana, Notion), so nothing gets lost and nothing is duplicated.

Growth Assistant

Analyst

• Own performance reporting across paid media accounts (Meta, Google, TikTok and others as needed).
• Build clear, consistent reporting views and narratives for each client.
• Ensure reporting reflects true business performance, not surface-level platform metrics.
• Maintain accuracy, consistency, and clarity across all reporting outputs.
• Identify what is genuinely working versus what looks good on the surface.
• Handle client-specific caveats such as:
• - geo mix
• - pricing and monetisation differences
• - funnel depth and lag
• - attribution limitations
• Flag risks, anomalies, and misleading signals early.
• Surface insights that directly inform creative briefs, testing direction, and prioritisation.
• Support experimentation by tracking tests accurately over time.
• Maintain and improve naming conventions, metrics, formulas, and reporting logic.
• Ensure learnings are documented, retained, and shared across the team.
• Work closely with Growth Leads to prepare client readouts and discussions.
• Act as a bridge between performance and creative teams.
• Translate data into clear, actionable insight for non-technical stakeholders.
• Push back when metrics, conclusions, or interpretations are misleading.

Growth Assistant

Performance Analyst