Head of Creative Strategy
Variety
Creative Strategist
Dexerto
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £40,000 - £50,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop big ideas and campaign concepts for brand partners that feel authentic to gaming, entertainment, and online culture.
- Collaborate with designers, producers, and writers to bring ideas to life through visuals, copy, and experience design.
- Translate brand goals into creative strategies that align with Dexerto’s tone, audience, and platforms.
- Identify unique insights into gaming and fandom behavior that drive effective storytelling and engagement.
- Craft clear, compelling narratives for RFP responses, new business decks, and campaign recaps.
- Partner with Sales and Marketing teams to ensure each idea delivers both creative impact and measurable results.
- Track emerging trends in gaming, esports, social media, and pop culture to inspire creative thinking and keep Dexerto’s pitches fresh and relevant.
- Work with internal creative producers and editors to guide the execution of campaigns, ensuring creative integrity from concept through delivery.
Requirements
- 3–6 years experience in creative strategy, brand strategy, content marketing, or advertising (gaming or entertainment experience preferred).
- Proven experience developing creative campaigns, branded content, or influencer activations.
- Strong written and visual communication skills; able to build and deliver client-facing decks.
- Working knowledge of social platforms (YouTube, Twitch, TikTok, Instagram, X) and influencer ecosystems.
- Passion for gaming, digital media, and storytelling.
- Familiarity with creative tools (Google Slides, PowerPoint, Figma, Adobe Suite).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative strategybrand strategycontent marketingadvertisingcreative campaignsbranded contentinfluencer activationsstorytellingvisual communication
Soft skills
collaborationcommunicationnarrative craftinginsight identificationcreative thinking
