Dexerto

Marketing

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy
• Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries
• Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally
• Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths
• Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications
• Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally
• Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications
• Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility
• Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries
• Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning
• Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification
• Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories
• Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions
• Build systems and processes around award tracking, submission timelines, and supporting materials
• Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials
• Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives
• Develop marketing initiatives that support lead generation and commercial growth
• Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness
• Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations
• Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives
• Help improve how Dexerto positions itself against competitors within agency and brand conversations
• Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives
• Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives
• Translate complex audience and performance data into commercially valuable industry stories
• Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels
• Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns
• Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts
• Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact
• Bring accountability and performance focus to Dexerto’s external marketing activity
• Continuously assess industry trends, competitor positioning, and market opportunities.

Marketing Manager

Account Manager

• Own and lead Dexerto’s influencer and talent relations function across editorial and commercial operations
• Develop and execute the long-term strategy for creator, influencer, and talent partnerships
• Establish scalable processes, workflows, and operational standards across the department
• Act as the internal subject matter expert on creator partnerships, influencer strategy, and talent engagement
• Educate wider teams on industry trends, platform developments, pricing structures, CPMs, creator value, and partnership best practices
• Identify new partnership opportunities, content formats, and creator-led growth initiatives
• Help shape the future structure and direction of the department as the business continues to scale
• Build and maintain senior relationships across talent agencies, creator management companies, PR firms, publicists, platforms, and directly represented creators
• Develop long-term strategic relationships across gaming, esports, streaming, entertainment, and internet culture
• Act as a senior external representative of Dexerto within the creator and entertainment ecosystem
• Represent Dexerto at key industry events, creator activations, launches, conventions, esports tournaments, and networking opportunities
• Maintain strong awareness of emerging creator trends, agency movements, talent rosters, and platform developments
• Partner closely with Sales, Creative Strategy, Editorial, Video, Social, and Production teams
• Support commercial pitches, branded content proposals, and talent-led campaign strategy
• Advise on creator selection, campaign structuring, audience fit, pricing, CPM expectations, and commercial performance
• Support client servicing where required, acting as a senior creator partnerships lead within campaigns and presentations
• Identify scalable commercial opportunities involving creators, influencers, and talent partnerships
• Work closely with leadership to help position talent and creator partnerships as a core revenue-driving area of the business
• Lead negotiations with creators, managers, agents, and representatives with professionalism and commercial discipline
• Manage complex talent relationships and high-profile engagements with discretion and strong judgment
• Ensure a best-in-class experience for creators and talent working with Dexerto
• Oversee campaign execution and talent deliverables across multiple simultaneous projects
• Protect and strengthen Dexerto’s reputation across the gaming, creator, and entertainment industries
• Resolve talent or partnership issues proactively and professionally

Senior Influencer, Talent Relations Manager

Chief Marketing Officer

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy
• Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries
• Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally
• Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths
• Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications
• Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally
• Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications
• Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries
• Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning
• Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification
• Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories
• Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions
• Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives
• Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations.
• Help improve how Dexerto positions itself against competitors within agency and brand conversations.

Head of Marketing

Video Editor

• Work across multiple brand campaigns to develop both bespoke and Dexerto original content (short and long form)
• Produce (start to delivery) branded projects that meet Dexerto’s high professional standards
• Responsible for development, production coordination, shoot, schedules, post production workflow + organization and management of digital assets
• Can develop scripts (paper edits) with clear vision and work with editors, managing feedback between client, account and video departments
• Has knowledge of Youtube metrics like APV, CTR, and trends around Introductions, Hooks, the Build Up, and Pay Off.
• QC post production work, ensuring accuracy, quality and detail
• Collaborate with Commercial Creative Team and EP to ensure successful productions
• Monitor all phases of projects through to on time delivery
• Meeting pre-set video performance benchmarks via quality of end product
• Producing & delivering multiple projects simultaneously
• You communicate well and can adapt as needed to the changing needs and schedules inherent in production
• A fan of esports, console games, including shooters, fighters and sports games is desirable

Youtube Video Producer – Digital Media

Content Manager

• Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok
• Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
• Identify and capitalise on trending, reactive, and evergreen content opportunities
• Set the creative direction and editorial tone for social-first video output
• Continuously refine formats based on performance data and platform trends
• Lead the creation and publishing of high-performing short-form video content
• Work closely with editors and producers to maintain speed, quality, and consistency
• Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
• Balance reactive output with planned, repeatable content series
• Pioneer the use of AI tools to accelerate video production and unlock new creative formats
• Implement AI-assisted workflows to increase output and efficiency across teams
• Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
• Identify entirely new content opportunities enabled by AI tooling
• Own the performance of social video output across key platforms
• Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
• Partner with Commercial teams to integrate branded content and paid partnerships into video output
• Track and report on performance metrics including views, engagement, retention, and revenue
• Optimise content strategy based on both audience and commercial performance
• Work closely with the YouTube and Video teams to repurpose long-form content for social
• Collaborate with Editorial to identify stories that translate into high-performing video
• Partner with Commercial teams to deliver standout branded video executions
• Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution
• Contribute a video-first perspective to editorial and content planning
• Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
• Upskill team members and elevate overall video output across the business
• Establish scalable workflows and processes to support increasing content volume
• Continuously push for innovation in format, storytelling, and execution

Marketing Manager

Senior Influencer, Talent Relations Manager

Head of Marketing

Youtube Video Producer – Digital Media

Video Content Lead – Social, AI