Head of Growth, PLG, B2B SaaS
Remote People
Go
Salary
💰 $100,000 - $120,000 per year
Job Level
Senior
Tech Stack
Go
About the role
- Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop)
- Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention
- Partner cross-functionally to connect the dots and remove roadblocks across Product, Customer Success and Sales
- Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges
- Run, measure and optimize campaigns to improve conversion, activation and upsell performance
- Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery
- Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products
- Outline customer and business outcomes, define success metrics and PQL signals, prioritize self-serve and digital touch-points, and add human intervention strategically
- Partner with RevOps to implement comprehensive tracking and measurement frameworks and ensure data accuracy
- Measure full-funnel performance, use analytics to prioritize growth initiatives, and provide regular updates and recommendations to VP/GM and leadership
Requirements
- A minimum of 5 years of experience growing Advertising businesses with a focus on PLG GTM
- Proven ability to analyze and derive insights from a variety of data sources to measure effectiveness and performance of GTM motions and digital campaigns
- Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution toward business goals
- Expertise in global growth marketing and strategic go-to-market solutions across various customer segments
- Authorization to work in the United States without restriction (application asks about US work authorization and sponsorship)
