Go-to-Market Lead
Atticus
Senior Product Marketing Specialist
G-P
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $97,500 - $122,000 per year
Job Level
Senior
About the role
- The Senior Product Marketing Specialist / Product Marketing Manager is responsible for the collection, analysis, and dissemination of competitive intelligence across our global organization.
- Actively and continuously monitor the market for product launches, feature updates, pricing changes, and marketing campaigns
- Utilize a variety of sources, including industry news feeds, social media channels, market research reports, and competitor websites
- Conduct in-depth analysis of competitor products, go-to-market strategies, and messaging to identify strengths, weaknesses, and key differentiators
- Create detailed competitive battlecards, market share analyses, and deep dive research on products and features to help inform business strategy
Requirements
- A Bachelor’s Degree or equivalent
- 4-6 years of product marketing experience, preferably in B2B technology
- Strong analytical and critical thinking skills with the ability to distill complex information into concise and digestible insights
- Strategic mindset with the ability to combine qualitative and quantitative sources - the more that you can inform your thinking with data the better
- Creative thinker who is looking for a highly visible role and is willing to think outside the box to share and disseminate insights
- Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences
- Experience with Klue, Gong, Highspot, and Salesforce is a plus
Benefits
- Competitive compensation and benefits
- Opportunity for professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcompetitive analysismarket researchdata analysisgo-to-market strategymarket share analysiscompetitive intelligencefeature analysispricing strategyinsight generation
Soft skills
analytical thinkingcritical thinkingstrategic mindsetcreativitycommunication skillspresentation skillsinterpersonal skillsability to distill informationproblem-solvingadaptability
Certifications
Bachelor’s Degree
