Franklin Electric

Sales

• Develop and manage the sale of residential and commercial water treatment systems through dealer and wholesale channels.
• Acquire, develop and maintain existing Professional Water Quality (PWQ) dealer accounts through an appropriate level of contact. Create sales growth by securing business through strategic customer segments.
• Develop short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
• Conduct product training for PWQ dealers; collaborate with the marketing team to ensure that marketing such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.
• Anticipated overnight travel of 65% - 80%

Regional Sales Manager

• Maintains and grows existing customer accounts through an appropriate level of contact.
• Creates sales growth by securing business through strategic customer segments.
• Develops relationships with and completes sales with assigned regional and national customer bases.
• Converts non-customers into customers.
• Create detailed market segmentation plans and prioritize accounts based on strategic value, potential revenue, and alignment with company goals.
• Establish competitive positioning strategies to differentiate offerings in key markets.
• Maintains contact with existing regional and national decision makers to ensure their specifications remain with Franklin Electric.
• Coordinates and attends regional tradeshows, state and regional shows, and territory seminars.
• Participates in pricing negotiations and purchasing contracts.
• Develops short-term and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
• Contracts with independent representatives to achieve sales goals, as necessary.
• Works with product teams to develop products that will grow sales and profitability.

Business Unit Sales Manager – Aftermarket

• Define the structure for the market including a clear definition of use of reps, technical resources, and customer service to drive growth
• Develop clear key performance indicators for the segment in line with the long-range plan and the annual plan goals.
• Understand market trends and long-term objectives to collaborate with product management and ensure our strategy is in line with the future needs of the segment
• Develop a detailed growth strategy for each market segment, distributor and contractor targets
• Drive a SWOT analysis for the segment and define goals to continuously improve on weaknesses and capitalize on opportunities.
• Determine the training and development needs for the key commercial team in the segment, including employees and reps/distributors, as necessary.
• Lead the planning process for the segment for annual planning and long-range strategic planning
• Determine appropriate marketing materials for the segment drive creation and distribution of materials as part of the strategy.
• Coordinates and attends state and regional trade shows.
• Support the quality team on all customer complaints within the segment
• Data-driven decision making
• Develops and manages the assigned sales staff’s selling capabilities within an assigned geographic region. Monitors and maintains sales goals.
• Develops short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
• Contracts with independent representatives to achieve sales goals, as necessary.
• Works with product teams to develop products that will grow sales and profitability. Provides feedback to product managers to meet customer needs.
• Works with the marketing team to ensure that marketing such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.

Central Regional Sales Manager

• Maintains and grows existing customer accounts through an appropriate level of contact.
• Creates sales growth by securing business through strategic customer segments.
• Develops relationships with and completes sales with assigned regional and national customer bases.
• Converts non-customers into customers.
• Create detailed market segmentation plans and prioritize accounts based on strategic value, potential revenue, and alignment with company goals.
• Establish competitive positioning strategies to differentiate offerings in key markets.
• Maintains contact with existing regional and national decision makers to ensure their specifications remain with Franklin Electric.
• Coordinates and attends regional tradeshows, state and regional shows, and territory seminars.
• Participates in pricing negotiations and purchasing contracts.
• Develops short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
• Contracts with independent representatives to achieve sales goals, as necessary.
• Works with product teams to develop products that will grow sales and profitability.
• Provides feedback to product managers to meet customer needs.
• Works with the marketing team to ensure that marketing such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.

Regional Sales Manager

Business Unit Sales Manager – Aftermarket

Central Regional Sales Manager

Business Unit Sales Manager – Industrial Distribution