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Manager, Customer Lifecycle Marketing

Found

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Own Day 0–60 onboarding and long‑term retention flows: welcome/education, side‑effect management, dosing/titration explainers, monthly visit nudges, refill & shipment reminders, “approaching end‑of‑cycle” prompts, and habit‑building content.
  • Run ongoing tests (content, cadence, channel mix) with proper control/holdouts; read results, ship winners, document playbooks.
  • Segment intelligently (e.g., track, payment path, condition flags) to personalize journeys while clarifying care‑visit vs. medication coverage and setting expectations.
  • Implement save/win‑back based on churn signals (missed visit, paused shipments, side‑effect flags); partner with Support/Care for escalations.
  • Maintain compliance & accuracy: fair‑balance lines when discussing medications; consistent “compounded, not FDA‑approved” disclosures as required.
  • Tooling & ops: Build, QA, and monitor flows in our ESP/SMS/push stack; manage deliverability, suppressions, and attribution hygiene.
  • First‑90 deliverables: baseline the retention funnel, ship a prioritized roadmap, launch at least one end‑to‑end Day 0–30 flow refresh with measurable lift, and deliver monthly readouts tying lifecycle lifts to LTV:CAC goals and higher‑fit segment strategy.

Requirements

  • 3–5+ years hands‑on Lifecycle/CRM for consumer subscriptions, healthcare, or fintech.
  • Strong ESP/SMS execution (build/QA/segment), experimentation basics, and comfort with dashboards/SQL‑lite/Sheets.
  • Detail‑oriented operator who writes clear briefs and partners cross‑functionally to move fast and stay compliant.