Marketing Operations Manager
Workleap
SQL
Marketing Analyst, CRM Data Specialist
Ford Motor Company
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
BigQueryCloudPythonSQL
About the role
- Develop, execute, and optimize multi-channel marketing campaigns and customer communications leveraging CRM data and technology
- Design, populate, validate, and launch customer journeys in Salesforce Marketing Cloud, including managing manual and automated data loads and Salesforce data extensions
- Drive data-driven marketing journeys powered by analytics and Salesforce CRM capabilities to improve customer care and engagement
- Identify, develop, and execute marketing campaigns to grow Ford Credit value by attracting and growing customer financing through Salesforce CRM engagements
- Lead loyalty lifecycle strategies including email, push, and SMS to drive cohesive and engaging customer experiences
- Provide point of view on end-to-end CRM customer journeys and recommend journey enhancements through metric analysis
- Monitor key journey performance metrics and communicate results to stakeholders with in-depth campaign measurement and analytics
- Manage discovery and implementation of Salesforce Marketing Cloud within the CRM Marketing environment
- Implement agile test-and-learn approaches leveraging customer segmentation and personalization
- Collaborate with cross-functional teams to design innovative, user-friendly experiences for leads and customers
Requirements
- Bachelor’s degree in Computer Science, Information Technology, Business, and/or Marketing or equivalent combination of relevant education and experience
- 3+ years of experience with Salesforce Marketing Cloud or similar CRM experience, with expertise in automation, journey setup, and data management
- Experience with extracting data from Google Big Query
- Proficiency in SQL for data manipulation and analysis is required
- Creative, strategic, and analytical thinking with a customer-oriented lens
- Expertise in data validation, including identifying and resolving data integrity issues and performing quality control validations on items developed by others
- Evidence of strong problem-solving, analytical skills and attention to detail
- Experience with SAS or Python for data processing
- Visa sponsorship is not available for this position; candidates must be legally authorized to work in the United States
