Plein Air Agency

Senior Marketing Analyst

Plein Air Agency

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Amazon RedshiftBigQueryCloudJavaScriptPythonSQLTableau

About the role

  • Develop, design, and maintain BI dashboards (Power BI, Tableau, or similar) to track campaign performance, customer behavior, and overall marketing effectiveness.
  • Build and present storyboards and data visualizations that clearly communicate insights and recommendations to business stakeholders.
  • Conduct in-depth marketing analytics across acquisition, retention, loyalty, and campaign performance.
  • Apply statistical methods and modeling techniques to measure ROI, customer lifetime value, attribution, and incremental impact.
  • Partner with Guest Engagement, Technology and Digital Marketing teams; translate business questions into data analyses and actionable strategies.
  • Perform hands-on data work—pulling, cleaning, transforming, and analyzing datasets.
  • Write SQL/Python scripts for advanced analytics, automation, or data manipulation.
  • Proactively identify new ways to leverage data for improved targeting, personalization, and campaign optimization.

Requirements

  • Bachelor’s degree in Statistics or Computer Science; Master’s degree a plus.
  • 4+ years of experience in marketing analytics, business intelligence, or related field.
  • Proven experience building and maintaining BI dashboards and data visualizations (Power BI, Tableau, or similar).
  • Strong knowledge of SQL and data querying.
  • Exposure to cloud data warehouses (Snowflake, BigQuery, Redshift).
  • Excellent understanding of marketing metrics (CAC, LTV, retention, churn, attribution, etc.).
  • Strong analytical thinking, attention to detail, and problem-solving skills.
  • Ability to storyboard insights for clear and persuasive communication with stakeholders.
  • Comfortable in a hands-on role — self-starter who takes ownership and executes independently.
  • Preferred: Proficiency in Python for data analysis, modeling, and automation.
  • Preferred: Experience in A/B testing, predictive modeling, and advanced statistical methods.
  • Preferred: Familiarity with CRM, CDP, or digital marketing platforms.