Plein Air Agency

Marketing Analyst

• Develop, design, and maintain BI dashboards (Power BI, Tableau, or similar) to track campaign performance, customer behavior, and overall marketing effectiveness.
• Build and present storyboards and data visualizations that clearly communicate insights and recommendations to business stakeholders.
• Conduct in-depth marketing analytics across acquisition, retention, loyalty, and campaign performance.
• Apply statistical methods and modeling techniques to measure ROI, customer lifetime value, attribution, and incremental impact.
• Partner with Guest Engagement, Technology and Digital Marketing teams; translate business questions into data analyses and actionable strategies.
• Perform hands-on data work—pulling, cleaning, transforming, and analyzing datasets.
• Write SQL/Python scripts for advanced analytics, automation, or data manipulation.
• Proactively identify new ways to leverage data for improved targeting, personalization, and campaign optimization.

Senior Marketing Analyst