Lead and own Ford’s Quality and Safety Communications strategy and activities.
Build belief that Ford quality is improving by bringing to life the key drivers of our quality reputation – safety innovation, durability and legacy.
Be the primary contact for media inquiries related to quality issues and recalls across all Ford and Lincoln business units. This includes preparing and distributing press releases, statements, customer Q&As for Ford.com and the CRC globally as needed for recalls.
Support class action and litigation inquiries in partnership with Corporate Communications.
Help answer questions from customers regarding quality and field service action programs in North America. This includes issues that are not currently considered recalls yet.
Monitor media coverage of recalls and provide timely responses to any inaccuracies or misinformation.
Provide internal awareness to senior leadership and global communications counterparts about upcoming voluntary recalls, investigations, and major customer concerns.
Analyze metrics to evaluate the effectiveness of communication strategies and make recommendations for improvement.
Stay informed about industry trends and best practices in media communications related to quality control and recalls.
Collaborate with Marketing, CORE, ASO, OGC and FCSD to bring the best customer care options to every recall.
Conduct media training for internal stakeholders to effectively communicate quality challenges.
Storymine and pitch stories to media about product safety innovations, durability, reliability and material quality.
Execute joint Marketing/Communications plan to improve brand trust.
Support communications initiatives that drive understanding of 2025 objectives.
Build and maintain relationships with key media outlets, industry influencers, and internal stakeholders to enhance Ford's reputation for quality.
Requirements
A Bachelor’s degree in communications, organizational effectiveness, journalism, or equivalent education, training, or experience is required.
A minimum of 5-8 years of related experience.
Excellent oral, written, and digital communication skills.
Proven success in building and implementing communication strategies.
Strategic thinker, creative, willing to take risks, collaborative, high standards of excellence, highly focused and organized.
Knowledge of the automotive business with an ability to develop strategies and stories around product, vehicle engineering, design, marketing – as well as quality, fuel efficiency, safety and smart technology.
Ability to lead and work collaboratively with a cross-functional team in fast moving situations and environments.
Active participation in and knowledge of social media and social networking sites and tools.
A can-do attitude and a sense of urgency in this rapidly changing environment.
Strong influencing and negotiation skills, with internal and external contacts.
Superior problem-solving, decision-making and project management skills.
Attention to detail and consistency.
Demonstrated success in operating in a large, complex, global organization.
Experience developing communications strategy to build reputation and support functional/operational business objectives and priorities.
Demonstrated record of building strong relationships, trust and confidence with media and prominent influencers and stakeholders.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.