Floowi Inc

Email Marketing Manager

• Own the production of retention initiatives by project-managing, building, and scheduling email campaigns and automated flows in the ESP
• Maintain monthly content calendars, write error-free on-brand copy, and run thorough QA across logic and assets
• Coordinate with design to translate briefs into on-time campaign deliverables
• Partner with account/strategy to support Email & SMS services, contribute to revenue-oriented retention plans, and assist with reporting
• Create segmentation and workflow structures that keep programs accurate, discoverable, and performance-ready.

Email Marketing Specialist

Social Media Manager

• Create and edit engaging video and image content using raw material provided by the team, adapting it for each social media platform.
• Manage and publish content across Meta (Instagram, Facebook), TikTok, and YouTube, ensuring consistency with brand voice and visual identity.
• Develop and execute a content calendar aligned with marketing and patient acquisition goals.
• Generate qualified leads through social media efforts, including organic content, messaging, and engagement strategies.
• Monitor and respond to comments, messages, and inquiries across platforms in a timely and professional manner.
• Own paid media campaigns on Meta Ads Manager, including setup, execution, optimization, and performance tracking to drive lead generation and conversions.
• Analyze performance metrics (engagement, leads, conversions) and continuously optimize content and campaigns.
• Proactively suggest new content ideas, campaigns, and growth strategies based on trends and audience behavior.
• Collaborate with internal stakeholders to align marketing efforts with business objectives.

Social Media Manager – Growth-Focused

Performance Marketing

• Support and implement paid search strategies aligned with client goals and industry verticals.
• Conduct keyword research and competitor analysis to identify high-performing search opportunities.
• Write ad copy for search and display campaigns that is aligned with brand guidelines and designed to drive clicks and conversions.
• Build and launch campaigns across Google Ads, Microsoft Ads, and other platforms, including Shopping, Local Services, Performance Max, and YouTube Ads.
• Monitor budgets, bidding strategies, and pacing to maximize ROI and meet performance goals.
• Implement and manage conversion tracking through Google Tag Manager, Google Ads, and GA4.
• Analyze campaign performance and make ongoing optimizations to ad copy, keywords, targeting, and bidding.
• Prepare performance reports and provide actionable recommendations based on data insights.
• Stay current on platform updates and best practices across major PPC channels.

PPC, Paid Search Specialist

Video Editor

• Manage the full video production pipeline from raw recordings to final published content, ensuring structured and high-quality outputs.
• Review transcripts, identify key insights, and build production-ready scripts with clear structure, timestamps, and content flow.
• Edit videos with a focus on pacing, clarity, and retention, including strong openings, clean transitions, and on-screen text.
• Create and finalize content packaging elements such as titles, thumbnails, and descriptions aligned with performance goals.
• Publish and schedule content across platforms like YouTube and Instagram, ensuring consistency and readiness for launch.
• Track performance metrics such as views, click-through rates, and retention, and apply insights to continuously improve future content.

Video Producer

Art Director

• Own creative direction across client campaigns, ensuring alignment with brand guidelines, channel best practices, and performance goals
• Develop creative concepts, visual themes, and campaign approaches in collaboration with the content team
• Design and deliver digital assets including paid social ads, display ads, landing page visuals, email graphics, infographics, and presentations
• Build and maintain Figma files, templates, and scalable design systems to ensure consistency and efficiency
• Collaborate with paid media, SEO/content, account, and analytics teams to align creative with strategy
• Manage multiple creative projects, ensuring deadlines, organization, and quality standards are met
• Ensure all assets meet platform requirements, formatting standards, and internal QA processes
• Stay up to date with design trends, platform requirements, and performance creative best practices
• Support web and landing page design needs, including layouts, wireframes, and UI elements (nice to have)
• Create or edit motion graphics and short-form video content for digital channels (nice to have)

Email Marketing Specialist

Social Media Manager – Growth-Focused

PPC, Paid Search Specialist

Video Producer

Design Director