Floowi Inc

Social Media Manager – Growth-Focused

Floowi Inc

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Create and edit engaging video and image content using raw material provided by the team, adapting it for each social media platform.
  • Manage and publish content across Meta (Instagram, Facebook), TikTok, and YouTube, ensuring consistency with brand voice and visual identity.
  • Develop and execute a content calendar aligned with marketing and patient acquisition goals.
  • Generate qualified leads through social media efforts, including organic content, messaging, and engagement strategies.
  • Monitor and respond to comments, messages, and inquiries across platforms in a timely and professional manner.
  • Own paid media campaigns on Meta Ads Manager, including setup, execution, optimization, and performance tracking to drive lead generation and conversions.
  • Analyze performance metrics (engagement, leads, conversions) and continuously optimize content and campaigns.
  • Proactively suggest new content ideas, campaigns, and growth strategies based on trends and audience behavior.
  • Collaborate with internal stakeholders to align marketing efforts with business objectives.

Requirements

  • Mid-level experience managing social media and paid advertising for brands or clients.
  • Hands-on experience with Meta Ads Manager, including campaign setup, audience targeting, and creative testing.
  • Demonstrated ability to create and edit video and image content for Instagram (Reels, Stories), TikTok, and YouTube.
  • Experience owning a content calendar and driving social media strategy independently, without requiring close direction.
  • Strong understanding of brand voice and visual identity consistency across multiple platforms.
  • Proactive mindset: comfortable proposing ideas, pushing projects forward, and requesting raw content and inputs from stakeholders.
  • Advanced written and spoken English for client communication and community management.
  • Experience in the healthcare or wellness industry is a plus.
Benefits
  • Competitive salary in USD
  • Remote-first flexibility. Work from anywhere.
  • A monthly flexible benefits budget, in addition to your salary.
  • PTO and paid U.S. holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
video content creationimage content creationsocial media managementpaid advertisingcontent calendar managementlead generationperformance analysisaudience targetingcreative testingengagement strategies
Soft Skills
proactive mindsetstrong communicationcollaborationindependent workadaptabilitycreativityattention to detailtime managementproblem-solvingstrategic thinking