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Email Marketing Specialist
Floowi Inc. Own the production of retention initiatives by project-managing, building, and scheduling email campaigns and automated flows in the ESP .
About the role
Key responsibilities & impact- Own the production of retention initiatives by project-managing, building, and scheduling email campaigns and automated flows in the ESP
- Maintain monthly content calendars, write error-free on-brand copy, and run thorough QA across logic and assets
- Coordinate with design to translate briefs into on-time campaign deliverables
- Partner with account/strategy to support Email & SMS services, contribute to revenue-oriented retention plans, and assist with reporting
- Create segmentation and workflow structures that keep programs accurate, discoverable, and performance-ready.
Requirements
What you’ll need- 2+ years in retention marketing (email/SMS/loyalty) with hands-on execution.
- ESP experience (Klaviyo required); comfort with WYSIWYG template editors.
- HTML experience preferred (not required).
- Shopify experience preferred and familiarity with apps such as Yotpo, Loyalty Lion, JustUno, or Privy.
- SMS experience preferred (Klaviyo, Postscript, or Attentive).
- Strong content writing skills with the ability to adapt tone and style.
- Understanding of email analytics and the ability to derive insights.
- Ability to distinguish and deploy campaigns vs. flows/automations effectively.
- Ability to create segmented lists aligned to strategy.
Benefits
Comp & perks- Competitive salary in USD
- Remote-first flexibility. Work from anywhere.
- A monthly flexible benefits budget, in addition to your salary.
- PTO and paid U.S. holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills & Tools
retention marketingemail marketingSMS marketingKlaviyoHTMLShopifyemail analyticssegmentationautomationcontent writing
Soft Skills
project managementattention to detailcollaborationadaptabilitycommunication