Floowi Inc

PPC, Paid Search Specialist

Floowi Inc

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

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About the role

  • Support and implement paid search strategies aligned with client goals and industry verticals.
  • Conduct keyword research and competitor analysis to identify high-performing search opportunities.
  • Write ad copy for search and display campaigns that is aligned with brand guidelines and designed to drive clicks and conversions.
  • Build and launch campaigns across Google Ads, Microsoft Ads, and other platforms, including Shopping, Local Services, Performance Max, and YouTube Ads.
  • Monitor budgets, bidding strategies, and pacing to maximize ROI and meet performance goals.
  • Implement and manage conversion tracking through Google Tag Manager, Google Ads, and GA4.
  • Analyze campaign performance and make ongoing optimizations to ad copy, keywords, targeting, and bidding.
  • Prepare performance reports and provide actionable recommendations based on data insights.
  • Stay current on platform updates and best practices across major PPC channels.

Requirements

  • 3+ years of experience managing paid search campaigns.
  • Proficiency in Google Ads, Microsoft Ads, and Google Tag Manager.
  • Experience with Shopping, Performance Max, YouTube, and Local Services Ads campaign types.
  • Strong understanding of bidding strategies, Quality Score, and ad rank mechanics.
  • Proven ability to write effective ad copy and perform A/B testing.
  • Experience using GA4 and connecting analytics with advertising platforms.
  • Strong analytical skills with the ability to interpret performance data and generate actionable insights.
  • Experience managing multiple client accounts across different industries.
  • Google Ads certification is a plus.
Benefits
  • Competitive salary in USD
  • Remote-first flexibility. Work from anywhere.
  • A monthly flexible benefits budget, in addition to your salary.
  • PTO and paid U.S. holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search strategieskeyword researchcompetitor analysisad copy writingcampaign optimizationconversion trackingbidding strategiesA/B testingdata analysisperformance reporting
Soft Skills
analytical skillscommunicationclient managementactionable insightsadaptability
Certifications
Google Ads certification