Field Marketing Manager
Zero Networks
Cyber SecuritySFDC
Customer Marketing Manager
FireMon
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build and launch customer campaigns in Marketo including emails, nurture flows, landing pages, and event promotions.
- Create and deploy paid display ads in 6sense targeting customer segments for retention, upsell, and cross-sell opportunities.
- Manage campaign workflows, timelines, QA, and reporting to ensure smooth execution.
- Segment and target customer audiences based on lifecycle stage, industry, and product usage.
- Develop newsletters, webinars, in-product messaging, and other tactics to deepen product adoption.
- Support Customer Success with communications that improve onboarding, renewal, and expansion.
- Partner with Field and Events teams on customer events, workshops, and virtual programs.
- Drive programs to create FireMon advocates and manage relationships with 3rd party review sites.
- Help create customer-facing content with Product Marketing such as solution briefs, adoption guides, and product updates.
- Provide Sales and Customer Success with ready-to-use campaign assets to drive retention and growth.
- Track campaign performance and report on engagement, adoption, and pipeline influenced.
- Continuously test, analyze, and refine campaigns for improved results.
- Use AI segmentation to cluster by behavior, product usage, expansion potential and sentiment; design innovative in-product prompts and case studies.
Requirements
- ~5 years of marketing experience with at least 2+ years of hands-on Marketo campaign execution (must-have).
- Experience in customer marketing, lifecycle marketing, or demand generation programs.
- Strong campaign-building skills: email, landing pages, nurture programs, paid display ads, event workflows.
- Familiarity with 6sense for targeting and deployment.
- Solid understanding of CRM and marketing automation integration (Salesforce + Marketo preferred).
- Highly organized project manager with ability to juggle multiple campaigns simultaneously.
- Self-starter who thrives in execution but also enjoys collaborating on new ideas.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Marketocampaign executionemail marketinglanding page creationnurture programspaid display adscustomer marketinglifecycle marketingdemand generationAI segmentation
Soft skills
project managementorganizational skillscollaborationself-startercommunication
