Marketing

• Plan and coordinate major company events (e.g. industry trade shows, sponsored regional or local events, and internal team events) to include venue selection, contract negotiation, speakers, invitees, production, swag and logistics.
• Responsible for the entire event from promotion, attendance, to follow-up with lead-pipeline capture.
• Work closely with the sales and sales development teams on pre-event communications and event lead follow-up.
• Track lead flow to ensure the appropriate resources are following up with event attendees and campaign responders in a timely manner.
• Manage budget development and setting of ROI targets for each event.
• Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured.
• Collaborate with marketing team to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams.
• Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing).
• Travel requirements: 1-2 times per quarter with flexibility to travel as needed to various events.

Field Marketing Manager

Job Level

Tech Stack

About the role

Requirements