Product Marketing – Associate Director/Director
Veeva Systems
Cloud
Director, GTM Operations
Finite State
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Design and implement scalable go-to-market strategies that drive revenue growth, improve customer satisfaction, and align with business objectives.
- Identify and improve workflows across sales, marketing, and customer success to enhance efficiency and productivity.
- Develop and maintain GTM playbooks, training programs, and tools to support the success of sales teams and ensure alignment between sales and marketing initiatives.
- Track, analyze, and report on key GTM metrics such as pipeline health, sales performance, customer acquisition cost, and retention rates.
- Lead forecasting processes, territory planning, and resource allocation to ensure accurate and data-driven business decisions.
- Optimize contract lifecycle processes, manage compensation programs, and support quoting workflows for efficiency.
- Oversee the administration and optimization of GTM tools and platforms, including Salesforce, HubSpot, Clay, Regie.ai, Salesloft, ZoomInfo, and Asana.
- Serve as a bridge between sales, marketing, product, and customer success teams to align initiatives and resolve operational challenges.
- Manage GTM operations budgets, providing oversight for spend allocation, ROI analysis, and cost optimization.
- Create and oversee onboarding programs, training schedules, and materials to enable team readiness and continuous improvement.
- Conduct win/loss analysis, customer feedback reviews, and competitive research to uncover opportunities for improvement and growth.
- Report to the Chief Revenue Officer (CRO) and design, optimize, and oversee processes, tools, and metrics that enable execution of go-to-market strategies.
Requirements
- Experience: 5+ years in GTM, sales operations, revenue operations, customer operations, or related roles within a SaaS or high-growth technology company.
- Technical Expertise: Proficiency in Salesforce and HubSpot required; preferred in ChurnZero, Salesloft, ZoomInfo, Monday.com, and similar GTM tools.
- Strategic Thinking: Proven ability to design, implement, and scale go-to-market strategies and processes.
- Data-Driven Approach: Strong analytical skills with a focus on metrics, reporting, and actionable insights.
- Process Optimization: Demonstrated experience in developing and optimizing workflows across sales, marketing, and customer success.
- Leadership & Collaboration: Exceptional leadership, stakeholder management, and cross-functional collaboration skills.
- Tool & Technology Knowledge: Experience integrating AI and emerging technologies into operations.
- Communication: Excellent communication skills with the ability to convey complex ideas to diverse audiences.
- Project Management: Ability to manage multiple projects, prioritize initiatives, and meet deadlines in a fast-paced environment.
- Bachelor’s Degree in business, operations, or a related field.
Benefits
- Work fully remotely with a high degree of autonomy and ownership.
- Comprehensive Benefits
- Investment: We offer learning stipends to support your professional development
- Equity: We offer equity so you can share in our growth and success
- Remote-first, fully distributed workforce
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategiessales operationsrevenue operationscustomer operationsdata analysisprocess optimizationmetrics reportingworkflow developmentbudget managementwin/loss analysis
Soft skills
strategic thinkingleadershipstakeholder managementcross-functional collaborationcommunicationproject managementanalytical skillsteam readinesscontinuous improvementproblem-solving
Certifications
Bachelor’s Degree in businessBachelor’s Degree in operations
