Product Marketing – Associate Director/Director
Veeva Systems
Cloud
Product Marketing Manager
Helios Technologies, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and implement a strategic marketing plan aligned with the company’s business objectives and target markets.
- Conduct market research to identify opportunities, trends, and competitive positioning.
- Define and manage the marketing budget, ensuring effective allocation of resources for maximum ROI.
- Establish and maintain a strong brand presence in the HR tech and global payments/payroll sectors.
- Develop and execute branding initiatives that differentiate products and ensure consistent messaging across channels.
- Oversee digital marketing campaigns including SEO, SEM, email marketing, social media, and content marketing.
- Drive lead generation and nurture leads using marketing automation tools and CRM systems.
- Develop and manage a content calendar (blog posts, whitepapers, case studies, videos) aligned with SEO best practices.
- Plan, organize, and execute industry events, webinars, and conferences; coordinate with sales and product teams for follow-up.
- Monitor and analyze marketing metrics; prepare regular reports and use data-driven approaches to optimize campaigns.
- Lead and mentor a team of marketing professionals and manage external agencies, vendors, and partners.
Requirements
- 5+ years of experience in marketing, with a focus on B2B SaaS or HR tech industry.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong understanding of digital marketing channels, tools, and best practices.
- Excellent communication, presentation, and interpersonal skills.
- Ability to analyze data and derive actionable insights to drive marketing decisions.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Creative thinker with the ability to develop innovative marketing solutions.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- Knowledge of global payments and payroll solutions is a plus.
- Experience in a high-growth startup environment (preferred).
- Familiarity with international markets and global marketing strategies (preferred).
- Multilingual abilities (preferred).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOSEMcontent marketinglead generationdata analysismarketing strategybrandingproject managementB2B SaaS
Soft skills
communicationpresentationinterpersonalcreative thinkinganalytical thinkingteam leadershipmentoringorganizational skillsmultitaskingcollaboration
