Product Marketing Manager, Federal
Align Technology
Cyber Security
Technical Product Marketer, Enterprise
Octopus Deploy
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $125,000 per year
Job Level
JuniorMid-Level
Tech Stack
Go
About the role
- Build Octopus’s story for Continuous Delivery at Scale and drive market leadership in the DevOps space
- Own Go-To-Market (GTM) strategy and execution for enterprise segments and high-impact product launches end-to-end
- Research how customers and target personas think about commercial vs. DIY options and share findings to shape GTM activities
- Draft clear messaging that highlights Octopus’s business value for different enterprise audiences (decision makers, influencers, users)
- Create marketing content (articles, videos, demos, press releases, case studies) with guidance from DevRel and Product teams
- Partner with Digital and Field Marketing to deliver demand and lead generation campaigns and report on pipeline, win rates, and adoption
- Collaborate with Product and Sales to incorporate customer insights into product roadmap updates and sales campaigns
- Manage analyst and media briefings (e.g., Gartner, Forrester) to support vendor ratings and publicity opportunities
- Work cross-functionally across Marketing, Product & Engineering, and Revenue teams
Requirements
- Multiple years of experience in enterprise software product marketing, including SaaS products
- Experience with several tier 1 launches
- Experience positioning technical solutions that improve organizational productivity, ideally related to software development
- Experience creating sales messages for enterprise sellers and account-based campaigns
- Experience developing targeted communication and presenting solution value for specific personas
- Experience developing go-to-market strategy (product, positioning, promotion, pricing) informed by market, competitive, and customer insights
- Experience leading cross-functional projects and engaging with stakeholders across functions
- Self-driven and able to work in a distributed environment, including flexible hours and global travel
- Must be located on the US West Coast (PST/MST)
Benefits
- Minimum of 25 days annual leave
- Up to 10 days of paid sick and carers leave
- 12 weeks of fully paid parental leave with flexible return options
- Generous health care (100% individuals, 75% dependents)
- Dental and vision
- 401K matching
- Stock options
- Remote-first work (remote position based in the US)
- Global travel for role and team meet-ups
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
enterprise software product marketingSaaS productsgo-to-market strategysales messagingaccount-based campaignsmarket researchproduct positioningdemand generationlead generationcross-functional project management
Soft skills
self-drivencollaborationcommunicationstakeholder engagementflexibilityorganizational productivitycustomer insightspresentation skillsclear messagingteamwork
