Director, GTM Operations
Finite State
Product Marketing Manager, Federal
Align Technology
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Drive go-to-market tactics, messaging, and demand for A-LIGN’s federal cybersecurity offerings
- Craft compelling messaging frameworks for federal cybersecurity standards including CMMC, FedRAMP, and GovRAMP
- Develop federal-specific enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources
- Engage regularly with federal customers to validate messaging and positioning and identify emerging industry trends
- Serve as the internal expert on the federal competitive and partner ecosystem to enable strategic programming and differentiated positioning
- Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies
- Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans
- Partner with demand generation teams to design and launch campaigns and events that drive awareness, pipeline acceleration, and customer retention
- Report to Director of Product Marketing and work cross-functionally across Sales, Service Delivery, and Marketing
Requirements
- Bachelor’s degree in marketing, business, or other relevant fields preferred
- 5+ years of product marketing experience
- 3+ years of marketing focused on the federal space, cybersecurity or compliance in the federal space preferred
- Proven experience in product launch frameworks and go-to-market planning
- Demonstrated success in developing messaging frameworks and creating effective sales enablement content
- Proven ability to collaborate and influence cross-functional teams in a fast-paced environment
- Exceptional written and verbal communication skills, with a focus on clarity, persuasion, and audience alignment
- Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery
- Knowledge of federal frameworks such as CMMC, FedRAMP, and NIST 800-171 a plus
- Ability to meet deadlines with a high degree of motivation
- Excellent communication skills
- Thrives in a fast-paced environment
- Ability to work individually as well as collaboratively
Benefits
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market planningmessaging frameworkssales enablement contentproduct launch frameworkscustomer insightsfederal cybersecuritycomplianceCMMCFedRAMP
Soft skills
collaborationinfluencecommunicationpersuasionaudience alignmentmotivationadaptabilityclarityteamworktime management
