Finite State

Artificial Intelligence

• Own and execute a full-funnel digital growth strategy across SEO, AEO, GEO, and AI-driven discovery channels
• Drive and expand Finite State’s digital mindshare and share of voice across search engines, AI platforms, and key discovery environments
• Define and operationalize intent-driven marketing programs, leveraging intent data and tooling to identify, prioritize, and capture high-value in-market audiences
• Partner closely with Demand Gen and RevOps to connect digital discovery to pipeline, ensuring strong attribution, conversion optimization, and revenue impact
• Optimize content and digital experiences for AI-driven discovery, including Featured Snippets, Knowledge Panels, and generative search outputs
• Implement AI-friendly content structures, schema markup, and semantic strategies that enable LLMs to recognize and cite Finite State as an authoritative source
• Own technical SEO initiatives including Core Web Vitals, crawlability, indexation, structured data, and log file analysis
• Build and maintain search and AI visibility tracking systems, including dashboards for citations, sentiment, competitive positioning, share of voice, and funnel performance
• Partner with Content Marketing to develop an intent-led editorial and content strategy aligned to buyer journeys and category leadership
• Translate complex search, AI, and intent data into actionable insights that drive measurable business outcomes
• Collaborate cross-functionally with Product, Engineering, Brand, Demand Gen, and Revenue teams to align digital strategy with company growth goals
• Continuously experiment with emerging AI optimization techniques and evolving search and discovery behaviors

Digital Growth Lead – AI Search

Chief Marketing Officer

• The Marketing Director is the strategic leader reporting into the CRO and orchestrating Finite State’s cybersecurity GTM engine: setting pipeline strategy, owning the integrated GTM calendar, leading demand generation and ABM programs, and driving core initiatives.
• This role partners closely with Sales, RevOps, Product, Engineering, and Services to unify pipeline creation across three coordinated motions: Demand Gen, ABM, and Product-Led Pipeline Growth (PLPG).
• Own and evolve Finite State’s security narrative and positioning for technical buyers (CISO, AppSec, Product Security, Security Engineering) and business stakeholders.
• Drive performance against outcomes including pipeline, SAL volume, demo requests, and CAC efficiency.
• Lead Demand Gen programs spanning events, webinars, website conversion, paid search/social, competitive displacement, and outbound alignment.
• Equip Sales to win technical evaluations with battlecards, competitive talk tracks, objection handling, proof points, and “why us” narratives tailored to security stakeholders.
• Lead website optimization as the central conversion point for events, outbound, ABM, and campaigns (demo flows, landing pages, personalization, chat, product tours).