Finite State

Digital Growth Lead – AI Search

Finite State

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own and execute a full-funnel digital growth strategy across SEO, AEO, GEO, and AI-driven discovery channels
  • Drive and expand Finite State’s digital mindshare and share of voice across search engines, AI platforms, and key discovery environments
  • Define and operationalize intent-driven marketing programs, leveraging intent data and tooling to identify, prioritize, and capture high-value in-market audiences
  • Partner closely with Demand Gen and RevOps to connect digital discovery to pipeline, ensuring strong attribution, conversion optimization, and revenue impact
  • Optimize content and digital experiences for AI-driven discovery, including Featured Snippets, Knowledge Panels, and generative search outputs
  • Implement AI-friendly content structures, schema markup, and semantic strategies that enable LLMs to recognize and cite Finite State as an authoritative source
  • Own technical SEO initiatives including Core Web Vitals, crawlability, indexation, structured data, and log file analysis
  • Build and maintain search and AI visibility tracking systems, including dashboards for citations, sentiment, competitive positioning, share of voice, and funnel performance
  • Partner with Content Marketing to develop an intent-led editorial and content strategy aligned to buyer journeys and category leadership
  • Translate complex search, AI, and intent data into actionable insights that drive measurable business outcomes
  • Collaborate cross-functionally with Product, Engineering, Brand, Demand Gen, and Revenue teams to align digital strategy with company growth goals
  • Continuously experiment with emerging AI optimization techniques and evolving search and discovery behaviors

Requirements

  • 6–10+ years of experience in digital marketing, with deep expertise in SEO and digital growth
  • 2+ years of hands-on experience with AEO, GEO, or AI search optimization
  • Experience owning or driving full-funnel digital strategies, from awareness through conversion and pipeline generation
  • Strong understanding of intent data, buyer journeys, and activation of intent signals across marketing programs
  • Deep understanding of how search engines and LLMs shape visibility, discovery, and digital mindshare
  • Strong expertise in technical SEO, including schema markup, structured data, and site architecture
  • Advanced proficiency with tools such as GA4, Google Search Console, Ahrefs, Semrush, intent platforms, and AI tracking tools (e.g., Profound, Perplexity)
  • Proven ability to translate data into scalable growth strategies, including share of voice, intent capture, and pipeline impact
  • Experience working cross-functionally with Demand Gen, RevOps, Product Marketing, and Engineering
  • Strong communication and stakeholder management skills with a track record of driving alignment without direct authority
  • A test-and-learn mindset with comfort operating in a rapidly evolving AI and digital landscape
  • Experience building dashboards for AI visibility, attribution, and full-funnel performance
Benefits
  • Comprehensive benefits
  • Investment: Learning stipends to support your professional development
  • Equity: Share in our growth and success
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOGEOintent datatechnical SEOschema markupstructured datadigital growth strategyconversion optimizationdata analysis
Soft Skills
communicationstakeholder managementcross-functional collaborationalignmenttest-and-learn mindsetstrategic thinkingproblem-solvingadaptabilityleadershipcreativity