FINE DINE Verlags GmbH

Account Manager

• You will manage our exclusive partner network – acquire and support the best restaurants in FINE DINE cities across Germany and Switzerland
• You will own and scale our B2B segment – establish new partnerships with small and medium-sized businesses and further develop existing accounts
• You will actively shape our sales pipeline – from strategic restaurant selection to successful B2B closures, driving FINE DINE's growth forward

Key Account Manager – Start-up

Customer Success Manager

• CRM Ownership: You will be responsible for our entire CRM setup — both strategically and operationally.
• Campaigns & Flows: All campaigns, flows, automations, segmentations, reviews, customer insights and surveys run through you — always with a clear focus on revenue, contribution margin (DB3) and customer lifetime value (CLV).
• Channels include email, phone, WhatsApp and print mailings.
• Copywriting & Briefings: You develop data-driven copy, creative and campaign hypotheses, implement them yourself or translate them into clear briefs for agencies/freelancers.
• Customer Journey: You build a lifecycle journey from scratch that turns first-time buyers into loyal repeat customers.
• Customer Insights: You systematically identify why customers buy, don’t buy or don’t return and translate purchase drivers, objections, desires and real customer voices into better CRM campaigns, landing pages, creatives and performance marketing angles.
• Customer Satisfaction: You build systems to systematically collect and analyze NPS, CSAT, reviews and customer feedback and translate them into concrete improvements and new products.

CRM Lead – D2C, Klaviyo, CLV, Retention

Performance Marketing

• You take ownership of our entire performance marketing across Meta, Google, and new channels.
• You manage and challenge existing agencies with the goal of gradually building in-house expertise.
• You optimize six-figure budgets and ensure sustainable profitability, with a focus on achieving a MER (Marketing Efficiency Ratio) above 2.5.
• You develop scalable creative strategies and derive systematic tests for new ads, angles, and formats.
• You build new channels such as influencer and affiliate marketing in a structured way and assess their scaling potential.
• You work data-driven along our unit economics and consistently optimize the ratio of CLV to CAC.
• You drive CRO initiatives in the shop and work specifically towards a conversion rate above 4.5%.
• You advance our tracking and attribution setup and bring it to the next level.

Key Account Manager – Start-up

CRM Lead – D2C, Klaviyo, CLV, Retention

Senior Performance Marketing Manager