Senior Performance Marketing Manager

FINE DINE Verlags GmbH

Senior Performance Marketing Manager leading performance marketing strategy for D2C brand Fine Dine. Optimizing campaigns and growing marketing channels through data-driven decisions and creative strategies.

Posted 6/4/2026full-timeRemote • 🇩🇪 GermanySenior💰 €60,000 - €80,000 per yearWebsite

About the role

Key responsibilities & impact

You take ownership of our entire performance marketing across Meta, Google, and new channels.
You manage and challenge existing agencies with the goal of gradually building in-house expertise.
You optimize six-figure budgets and ensure sustainable profitability, with a focus on achieving a MER (Marketing Efficiency Ratio) above 2.5.
You develop scalable creative strategies and derive systematic tests for new ads, angles, and formats.
You build new channels such as influencer and affiliate marketing in a structured way and assess their scaling potential.
You work data-driven along our unit economics and consistently optimize the ratio of CLV to CAC.
You drive CRO initiatives in the shop and work specifically towards a conversion rate above 4.5%.
You advance our tracking and attribution setup and bring it to the next level.

Requirements

What you’ll need

You have led or played a key role in building performance marketing in a D2C or e-commerce setup.
You have managed significant budgets (ideally >€100k monthly ad spend) and know how to scale profitably.
You think like an entrepreneur, question assumptions, and make decisions based on data.
Education/degree: Not decisive — what's more important is that you can deliver.
Meta Ads, Google Ads (including Performance Max), creative testing, funnel logic.
Fluent in German and English.

Benefits

Comp & perks

Impact: You will build one of the company's most important growth channels.
Ownership: No micromanagement — you will have real decision-making authority.
Team: Direct collaboration with founders/decision-makers.
Growth: Extremely steep learning curve through direct impact on revenue and scaling.
Product: An emotional D2C product with real customer value.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdata-driven decision makingcreative testingconversion rate optimization (CRO)Marketing Efficiency Ratio (MER)customer lifetime value (CLV)customer acquisition cost (CAC)influencer marketingaffiliate marketingfunnel logic

Soft Skills

entrepreneurial thinkinganalytical skillsproblem-solvingdecision makingcommunicationleadershipcollaborationstrategic thinkingadaptabilitycritical thinking