Finastra

Head of Product Marketing, Payments

Finastra

full-time

Posted on:

Location Type: Hybrid

Location: California • New York • United States

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Job Level

Lead

About the role

  • Define and deliver global marketing strategy for Payments across regions and segments.
  • Represent Payments in cross-BU marketing initiatives and ensure alignment with corporate objectives.
  • Influence positioning, messaging, and differentiation for all Payments offerings.
  • Ability to manage budgets and deliver measurable results.
  • Develop and execute end-to-end GTM plans for launches, messaging, and positioning.
  • Train Sales and other Payments teams on product positioning and value propositions.
  • Create and maintain sales enablement tools (playbooks, pitch decks, competitive battlecards) and ensure accessibility (Highspot).
  • Oversee global campaign execution across digital and paid channels, including performance tracking and lead handover to SDRs.
  • Drive global thought leadership initiatives.
  • Lead analyst engagement for market positioning, Magic Quadrant, and RFI responses.
  • Collaborate with PR for media coverage and brand amplification; secure representation at industry events and webinars.
  • Leverage insights to optimize messaging and positioning; identify award opportunities to enhance visibility.
  • Drive integrated campaign topics and messaging across digital channels to generate pipeline.
  • Champion adoption of AI-driven marketing tools and explore new engagement channels.
  • Stay ahead of emerging trends in payments and fintech product marketing.

Requirements

  • Proven experience in product marketing leadership within Payments or FinTech.
  • Expertise in GTM strategy, campaign execution, and sales enablement.
  • Strong communication, stakeholder management, and leadership skills.
  • Knowledge / expertise around payments domain, preferably payment hubs and/or financial messaging solutions.
Benefits
  • Flexibility: Enjoy unlimited vacation, based on your location and business priorities.
  • Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
  • Well-being: Access Confidential one-on-one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work.
  • Medical, life & disability insurance, retirement plan, lifestyle and other benefits*
  • ESG: Benefit from paid time off for volunteering and donation matching.
  • DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).
  • Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
  • Recognition : Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategycampaign executionsales enablementbudget managementperformance trackingproduct positioningcompetitive analysisdigital marketingAI-driven marketing toolsmarket positioning
Soft Skills
communicationstakeholder managementleadershipinfluencecollaborationtrainingstrategic thinkingcreativityanalytical skillsthought leadership