Senior Manager / Senior Director, Marketing
Manticore Games Inc.
Product Marketing Manager, Emerging Products
Figma
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $149,000 - $238,000 per year
Job Level
Mid-LevelSenior
About the role
- Partner with product, sales, design, and broader marketing teams to build, launch, and execute go-to-market strategy for emerging products
- Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
- Lead creative product launches and experiment with new channels
- Develop product messaging and positioning that differentiates Figma and addresses customer needs
- Manage beta programs: customer outreach, beta communications, feedback sessions, and promote customer success stories
- Drive deeper engagement through educational content—blog posts, product tips, best practice guides, live streams
- Partner with broader marketing to launch campaigns spanning web, onboarding, activation, and adoption
- Work with Sales to develop enablement resources and improve competitive positioning
- Support 0→1 initiatives and improvements to existing functionality based on user feedback
Requirements
- 6+ years in product marketing or a related role
- Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
- Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
- Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives
- Must have experience driving executive-level conversations
- (Nice to have) Both B2B and B2C marketing experience
- (Nice to have) Experience with product and brand design/web development tools
- (Nice to have) Experience working on emerging audiences and products
- Candidates must keep cameras on during video interviews and attend in person onboarding if hired
Benefits
- Figma offers equity to employees
- Health, dental & vision
- Retirement with company contribution
- Parental leave & reproductive or family planning support
- Mental health & wellness benefits
- Generous PTO
- Company recharge days
- A learning & development stipend
- A work from home stipend
- Cell phone reimbursement
- Sales incentive pay for most sales roles
- Annual bonus plan for eligible non-sales roles
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategyproduct messagingbeta program managementcampaign launchcross-functional initiativesstakeholder managementB2B marketingB2C marketingproduct and brand design
Soft skills
leadershipcommunicationcollaborationcreativityadaptabilitycustomer engagementeducational content developmentexecutive-level conversation managementfeedback managementinitiative ownership
