Marketing Manager
Caesars Entertainment
Senior Manager, Journey Orchestration, Advanced Email Capabilities
Fidelity Investments
full-time
Posted on:
Location Type: Hybrid
Location: New Hampshire, New Jersey, Rhode Island • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $171,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Passionate about building and delivering the best digital channel experience
- Data-informed decisions fuel the strategies you develop
- Join the Marketing Automation & Lead Management team to build and automate journeys using real-time personalization that provide relevant and timely content to our audiences.
- Blend your email expertise with a test and learn approach to drive engagement and deliver optimized experiences to our clients.
Requirements
- Apply journey orchestration platforms and technologies (CDP, Salesforce Marketing Cloud, analytics) to build and automate journeys and event-based triggers, segmentation and real-time personalization
- Deep understanding of marketing automation and multichannel lead generation strategies, and expertise in building omnichannel journey workflows
- Experience working in Salesforce Marketing Cloud, or similar marketing automation tool and with Salesforce CRM
- Collaborate with key partners across marketing in journey orchestration planning
- Identify and advocate for advancements in automation capabilities to drive productivity and client satisfaction
- Understand data sources to integrate with systems ensuring a unified view of customer interactions
- Understand and demonstrate the latest capabilities in marketing automation, marketing journey builder, and the connection between digital marketing and lead cultivating
- Maintain an open and collaborative test and learn approach across marketing channels with an emphasis on optimizing content, tactics, and channel mix to improve business outcomes
- Maintain oversight of all journeys to ensure they are operational and performing as expected
- Document and optimize data flow through systems, guiding the integrations between SFMC and CRM systems
- Partner with marketing effectiveness, marketing analytics and sales support teams to establish shared marketing-sales performance reporting
- Integrity and purpose with a strong sense of accountability owning successes and failures
- Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging collaborators and senior resources.
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationjourney orchestrationreal-time personalizationmultichannel lead generationomnichannel journey workflowsdata integrationanalyticsemail marketingSalesforce Marketing CloudSalesforce CRM
Soft skills
collaborationorganizational skillsaccountabilityjudgmentadaptabilitycommunicationproblem-solvingtime managementprioritizationcreativity
