Group Product Manager
WriteWise
Senior Brand Strategy Director
Fetch Rewards
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $183,000 - $200,000 per year
Job Level
Senior
About the role
- Lead brand strategy and narrative development for Fetch’s biggest moments, from product launches and partner campaigns to cultural tentpoles.
- Write clear, compelling briefs that align cross-functional teams, unlock creative thinking and guide execution.
- Define how Fetch shows up across consumer and advertiser touchpoints, ensuring both cultural resonance and business relevance.
- Collaborate closely with Creative, GTM, Product and Growth teams to maintain narrative cohesion and brand consistency.
- Champion cultural fluency and trend awareness across the org, bringing insights from entertainment, gaming, lifestyle and beyond.
- Support the evolution of our brand excavation, tone of voice and campaign frameworks.
- Elevate strategic storytelling and inspire high-performing creative work across surfaces and teams.
Requirements
- 15+ years of experience in brand strategy, integrated marketing creative development, or similar roles.
- A portfolio of work that shows impact across campaigns, platforms and consumer experiences.
- Strong briefing skills with a proven ability to translate insights into concepts and ideas into action.
- Deep understanding of consumer behavior, platform trends and how culture moves.
- Experience working with or within high-growth consumer tech, apps or mission-driven brands.
- Confidence leading multi-stakeholder conversations with clarity and vision.
- A builder’s mindset. You see ambiguity as opportunity and love being part of early-stage work.
